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MUMBAI: The Indian Broadcasting Foundation (IBF), the Indian Society of Advertisers (ISA) and Advertising Agencies Association of India (AAAI) Wednesday formally announced the official formation of...
NEW DELHI: The Broadcast Audience Research Council (BARC) to be set up by the Indian Broadcasting Foundation (IBF) will commence publication of television and radio ratings...
The year 2010 ended on a more positive note – at least as far as the private television channels were concerned. The commencement of the year...
NEW DELHI: News television channels have welcomed the formation of the independent, media-run rating agency, Broadcast Audience Research Council (BARC), saying competition will be good. However,...
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