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NEW DELHI: Though the Broadcast Audience Research Council (Barc) is expected to give out its first report by March 2014, the Government has been urged by...
NEW DELHI: The ongoing satellite capacity crunch and the challenges of navigating a complex regulatory environment to identifying the future trends in the country‘s multichannel TV...
2012 proved to be a year when the broadcasters, media and ad agencies were fighting for change. The year began with the hunt for a TV...
Developing a new television audience rating system is a long, arduous and costly process. It has required as a prerequisite that the three major stakeholders –...
Yesterday, BARC took a decisive step forward. Punit Goenka in his role as Chairman, BARC announced the issuance of a Request for Information or RFI from...
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