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MUMBAI: A blueprint for India’s own architecture for measuring television viewership is likely to be ready by the end of next month. Broadcast Audience Research...
MUMBAI: The Broadcast Audience Research Council (BARC) appears to be reaching the final stretch of putting together its vendors for its TV ratings measurement system. Today,...
MUMBAI: Television ratings agencies seem to be the flavour of the season. On the one hand, Kantar Research, one of TAM Media’s major shareholders, has moved...
MUMBAI: It was just last week that the Ministry of Information and Broadcasting (MIB) notified the TV ratings agency registration regulations. And the industry-backed Broadcast Audience...
NEW DELHI: There has been some hue and cry about the manner in which the Ministry of Information & Broadcasting (MIB) has apparently rushed to notify the...
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