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MUMBAI: The newly elected executive council of the Indian Society of Advertisers (ISA) met on 11 September and elected Marico’s managing director Saugata Gupta as its...
MUMBAI: They are known as the lions who go for the kill in their respective fields. One heads the world’s largest advertising communications group by revenue,...
An advertising person constantly strives to connect market research data to insights to come up with a winning campaign and who better to understand it than...
MUMBAI: The industry led TV ratings agency BARC India has announced its new logo and brand visual identity that has a tinge of inspiration from the...
MUMBAI: For the past three months, the focus of the entire TV industry has been on the new industry-backed Broadcast Audience Research Council (BARC). It was...
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