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Four startups move beyond prototypes with ambitious games aimed at worldwide players
MUMBAI: Artificial intelligence has made building games faster, cheaper and easier. Standing out, however, has never been harder. That is the central takeaway from The State...
MUMBAI: From Diwali sparks to a nine-week growth blaze. India’s festive season is no longer a one-week sprint to Diwali, and Appsflyer is showing marketers how to...
MUMBAI: Turns out Diwali isn’t the full stop anymore, it’s just the comma. Appsflyer’s India Festive Report 2025, based on a hefty 20.5 million installs and...
MUMBAI: Turns out, your next great ad might need less movie magic and more messy tutorials. The 2025 edition of Appsflyer’s State of Creative Optimization report...
