AppsFlyer and Adjust signals join Snapchat data to improve campaign optimisation and measurement
New integrations bring Snap Ads and measurement partner data into one view
New remit spans Appnext, Newton, mDSP and Ultra Platform, covering attribution, MMP integrations and fraud prevention
Four startups move beyond prototypes with ambitious games aimed at worldwide players
New report shows rising spend, smarter markets and why creativity is the new currency
