From conversational targeting to CPC bidding, here’s how the new ad model works
New campaign uses curtains and humour to promote Netflix memberships with Flipkart orders
New framework targets urgency-led marketing, influencer promotions and return claims
From Bigg Boss and Shark Tank India to Khatron Ke Khiladi, Splitsvilla and new-age OTT formats, reality is evolving from programming inventory into an attention ecosystem...
Kent RO agrees to remove disputed ads after Urban Company alleges misleading claims
