TAM Sports finds CTV attracted 31 advertisers and 44 brands, outpacing Linear TV despite ad recovery during the tournament
New campaign shifts focus from products to comfort and everyday rituals as brand expands portfolio
New digital films use wordplay to spotlight Noice snacks, spreads and pantry range on Instamart
New film extends 'Chuniye Bharosa, Apno Sa' campaign across platforms
Agency to lead strategy, advertising, digital and social for flagship rice brand
