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Mumbai: As India gears up for another exciting cricket season, marketers and advertisers across India are set to gain invaluable insights from the report titled ‘The...
Mumbai: Leading measurement and analytics company Adjust and leading mobile intelligence platform data.ai, have unveiled Diwali Decoded: India Festive Report 2023, delving into the trends of...
Mumbai: Adjust has launched a connected TV (CTV) measurement solution called CTV AdVision. “As marketers increasingly leverage this growing channel as part of their overall marketing...
Mumbai: Retention is no longer just about the last phase of the customer journey anymore. In a traditional organisation such as a bank, retention would only...
Mumbai: Connected TV has an audience base of 45 million in India, according to Madison Advertising Report 2022. The segment contributes eight to ten per cent...
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