GECs
Zee TV’s ‘Ishq Subhan Allah’ year’s second highest weekday fiction launch across GECs
MUMBAI: Zee TV recently put the spotlight on Triple Talaaq with its new fiction show Ishq Subhan Allah introducing viewers to the turbulent love story of Zara (Eisha Singh) and Kabeer (Adnan Khan) – an Islamic couple dealing with the issue first-hand. Raising pertinent questions about women having a say in the system of divorce and sending out a strong message of women’s empowerment, the show opened with 8460 impressions (‘000s) in HSM and 5346 impressions (‘000s) in Urban markets. This milestone opening gives the show the leadership position in the 10pm slot and the pedestal of being the second highest opening weekday fiction show of the financial year amongst pay Hindi GECs, second only to Zee TV’s Kundali Bhagya that had opened with 5796 impressions (‘000s) @ HSM- Urban in its launch week.
Commenting on the ratings, Zee TV, Deputy Business Head, Deepak Rajadhyaksha said, “In keeping with our brand philosophy Aaj likhenge Kal, it is our constant endeavor to present viewers with progressive stories that are not only entertaining but also provoke them into thinking differently, get inspired, take charge of their destiny and work towards an extraordinary future. With Ishq Subhan Allah, we bring audiences the love story of a Muslim couple where the man and woman beg to differ on matters of interpreting and applying religion to their daily lives. We have dwelled into the issue of Triple Talaaq which was never spoken about in a prime-time fiction show. The response that the show has received in its opening week stands testimony to the the universal applause and the warm welcome given to the show by Indian audiences.”
Year 2018 has started on an upbeat note for Zee TV with each of its fiction launches bringing forth a strong message inspiring the masses to introspect and question prevalent mindsets. Be it Aapke Aa Jane Se that questioned whether an older woman needs a license to love a younger man or Kaleerein that highlighted the sad reality of Indian society expecting women to change for marriage, each of the channel’s new propositions have resonated very strongly with the great Indian middle class. With the all-round acceptance of the path-breaking Ishq Subhan Allah, Zee TV sure seems to be leveraging the strong brand equity it has built in the Muslim social drama space that it pioneered with the immensely successful Qubool Hai that ran into three glorious seasons.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
