MUMBAI: With the festive season just around the corner, Zee TV is all set to pack in an extra dose of excitement for its viewers. With Diwali marking an auspicious shubh shuruwaat where every Indian approaches the new year with renewed zest and vigour, the channel invites its viewers to stay connected with their favorite members of the Zee kutumb across its primetime and partake in a grand celebration – Zee Wali Diwali where they will stand to win a sunhera shagun every day. Spreading cheer and bringing families together in front of the tube this Diwali, Zee TV introduces a fresh and unique Shubh Shuruwaat contest that will run all through its primetime from 2 November till 19 December. Viewers stand a chance to win a special reward on a daily basis by answering four questions displayed between 7 pm to 11 pm from Monday to Saturday. They can send their answers before each show ends by giving a missed call on 8563856301 (indicating their answer to be option A) or on 8563856302 (indicating their answer to be option B) basis the option they choose. Alternatively, users can also login to the Zee 5 site or app to participate. Basis the entries, 5 lucky winners will walk away with vouchers worth Rs.5000/- each every single day. Additionally, with gold being a harbinger of prosperity and a symbol of divine blessings during Diwali, two lucky winners will also get a chance to win a ten-gram gold coin every week. That’s not all! At the end of the Shubh Shuruwaat contest, one lucky family will even get a bumper chance to be a part of the Zee Rishtey Awards and meet some of their most loved Zee TV characters.

Zee TV Business Head, Aparna Bhosle said, “With Diwali being all about spending quality time with your family, it has been our endeavour to provide a lot of fresh content in this period for our viewers to bond with their loved ones over and enjoy a joint viewing experience at home. After three new fiction shows in October, we have another exciting supernatural fantasy thriller ‘Brahmarakshas’ on its way in November. The week of Diwali also marks significant milestones for each of our ongoing shows with exciting drama spikes unfolding in their narratives. With so much to keep our audiences hooked, we anticipate families spending a lot of time with our content in the coming month and what better way to add delight to their experience than to gratify their support. The ‘Shubh Shuruwaat’ initiative is just a small way in which we extend our gratitude to our viewers for their continued support over the years and we hope that the festival marks a beginning of opportunities, good luck, happiness and robust health for our extended Zee kutumb.”