GECs
Zee TV promo bags silver at PromaxBDA 2016
MUMBAI: ZEE TV’s primetime property ‘Tum Hi Ho Bandhu Sakha Tumhi’ has yet again clinched a trophy at the PromaxBDA 2016. It was awarded silver in the Best Drama promo category.
In an era of single protagonist shows, Zee TV’s ‘Tum Hi Ho Bandhu Sakha Tumhi’ explored the concept of a large family that stays together and is friends with each other. The promo brought alive the core proposition of the show through a call made by a credit card company that is received by one member of the family but passed around to all its other members, creating the perfect picture of a family that has its sense of humor in place and is always up for a good laugh. It broke age-old stereotypes of so-called family protocol that defined how the saas-bahus and nanand-bhabhis of Indian television interact with one another, thereby generating great viewer interest in the show.
PromaxBDA leads the international conversation about the role that marketing plays in the monetization of media. Throughout the world, the PromaxBDA Awards competitions stand for marketing excellence in the media marketing space and collectively, through its numerous regional and sector-specific competitions, are regarded as the most prestigious awards for creative endeavor in this field.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
