GECs
Zee TV partners with YuppTV
MUMBAI: Zee TV, the flagship channel of Zee Entertainment Enterprises Ltd., has announced the launch of Zee TV’s Hindi programming on YuppTV, one of the largest Internet TV providers of South Asian Content. The content will be made available on YuppTV’s OTT (over-the-top) platform, which is available for download on both Google Play and Apple’s App Store.
Through this new partnership, viewers can now enjoy Zee TV programming across multiple channels on Internet enabled devices such as smart phones, tablets, smart TVs, and more. The full package of Zee TV’s programs including prime time drama series, television movies, theatrical films, specials and daytime dramas will be made available on YuppTV’s platform. Viewers will be able to enjoy the added benefit of Catch-Up TV for their favourite shows such as Kumkum Bhagya, Jodha Akbar, Satrangi Sasural and Sa Ra Ga Ma Pa – Little Champs.
Zee TV senior vice president – International business Tripta Singh said, “As the premier Hindi channel in Singapore, we are delighted to be able to offer our award-winning content on YuppTV’s platform. As our viewers span across all age groups and lifestyle habits, we are constantly on the lookout on how we can better serve audiences through additional and relevant distribution channels.”
“With the goal to offer the finest entertainment to viewers in Singapore, we are excited to extend our partnership with Zee TV, one of India’s most popular channels, to offer quality content to our subscribers in Singapore. We are confident that the Indian Diaspora in Singapore will be delighted to watch their favourite shows on Zee TV anytime and anywhere,” said YuppTV CEO Uday Reddy.
Zee TV is among the top five cable and satellite channels in Singapore. The city-state is home to one of the largest overseas Indian populations and its’ variety programming is watched by Indian and now increasingly, Malay audiences locally. Almost half (46 per cent) of Zee TV viewers’ have a HHI range which ranges between SGD 4,000 – 10,000 per month. Zee TV continues to dominate in the Hindi General Entertainment Channel content category across local affiliate platforms Starhub and Mio TV.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
