MUMBAI: Leveraging the strength of humor in driving a potent message across to its audiences, Zee TV recently collaborated with stand-up comedian Jeeveshu Ahluwalia for the launch of its new fiction offering Rajaa Betaa. The show, that went on air on 15th January and currently airs at 6:30 PM every Monday to Saturday on Zee TV, takes viewers through the journey of an ideal young man, Vedant (played by Rrahul Sudhir) – a highly qualified gynaecologist, an orphan at birth who was adopted in his early childhood. Despite being raised by a family which never truly accepted him as their own and turned to him largely for their vested interests, Vedant flowers into a fine young man who keeps giving back to the people who gave him a surname. Whether this ideal son will be finally acknowledged by his foster family for his true worth forms the crux of the show.

Bringing alive the concept of the show while adding a humorous punch to the mix will be stand-up comedian Jeeveshu Ahluwalia who has penned down a parody of the entire ‘Rajaa Betaa’ phenomenon in India and our obsession with it. For every Indian mom, her son is a ‘Rajaa Betaa’. In Indian society, a Rajaa Betaa is a son who is spoilt and pampered. For a mother, he can never be wrong, and the mother believes that he is the best son in the whole world and nobody can be better than him. These pampered boys grow up to be over-entitled, self-centered chauvinists – basically the anti-thesis of everything that Vedant represents. While the fairly ridiculous ‘Rajaa Betaa’ culture flourishes across the length and breadth of the country, men like Vedant are exceptions to the rule that need to be acknowledged, recognized and lauded.

In the video, Jeeveshu is seen narrating his daily encounters with his mother through a satirical stand-up act. He draws our attention to the different aspects of a Rajaa Betaa, owns up to being one himself and how he is pampered by his doting mother. Jeeveshu’s words are relatable, his hilarious set tickles the audience’s funny bone and makes them root for the protagonist, Vedant, who is the ideal ‘Rajaa Betaa’ that our Indian households aspire to raise.

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