News Broadcasting
Zee Media launches 5th edition of its much awarded Voter Awareness Program
NEW DELHI: Zee Media is launching its fifth edition of the much acclaimed and much awarded voter awareness initiative Aapka Vote Aapki Taqat (AVAT) keeping in view the upcoming assembly elections in five states and national election next year from 15th November, starting from Korba in Chhattisgarh.
The initiative AVAT aims at encouraging voters to participate in electoral process, and addreses the issue of decreasing voter percentage. The objective of rolling out the initiative is to make India a successful democracy. The Election Commission of India too acknowledged the initiative and lends its support since the inception of the initiative in 2009.
The Campaign creates awareness about the importance of voting and to sensitize voters to ensure a responsible and accountable government is in place. AVAT encourages first time voters to register and participate in upcoming assembly and National elections.
Under Aapka Vote Aapki Taqat, various awareness ground events will be conducted in four states i.e., Delhi, Rajasthan, Chattisgarh and Madhya Pradesh to facilitate direct interaction with the target group and encourage voter participation. A 360 degree multi-media promotion of the campaign across TV, Print, Radio etc will further raise awareness and cover maximum audience. Through Social media platform, youth will be targeted and encouraged for registration and participation. Dedicated micro-site will serve as a platform to interact and empower people with requisite information where people can share their concerns for not voting.
This year Aapka Vote Aapki Taqat will launch an online service ‘Know Your Candidate’, which will provide key details about the candidates vying for the votes in various constituencies.
Zee Media Corporation Ltd. has been emphasizing on this initiative in various states where Elections has been announced since the series started in 2009. Aapka Vote Aapki Taqat has been recognized by Limca Book of Records as India’s Biggest Voter Awareness Campaign, supported by Election Commission of India and has emerged as the most impactful campaign of all media campaigns. In 2013, Aapka Vote Aapki Taqat won the National Award by Election Commission of India.
On the occasion, Rohit Kumar, Marketing Head, Zee Media, said, “Zee Media Corporation Ltd. has been consistently trying to create voter awareness, which in turn will increase voter percentage. Convincing young voters will ensure to bring honest, effective and stable government. Zee Media always believes that to change a system one needs to be a part of the system. The Campaign has been successful in reaching the grass roots of the country, and also to mobilize the youth of India in association with various youth influential organizations.”
About Zee Media Corporation Ltd:
Zee Media Corporation Ltd., the largest News Network in India, has a unique cluster of news, current affairs and regional news channels under the banner, including Zee News, Zee Business, Zee Punjab Haryana Himachal, Zee 24 Taas, Zee Madhya Pradesh Chhatisgarh, Zee Uttar Pradesh Uttrakahand, 24 Ghanta, Zee 24 Ghantalu & Zee Rajasthan. The Media powerhouse has comprehensive and more options for the new age news consumer through Zeenews.com – which is one of the fastest growing news websites in India as per Comscore Direct, Google Analytics and has strong social media presence, not only in India but across the globe as well. As a responsible media house, the network has been committed to serve the nation, not only by providing relevant and quality news, but also by highlighting issues of national significance and addressing them regularly. For further details please visit: http://zeenews.india.com
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
