News Broadcasting
Zee Media introduces campaign ‘My Earth My Duty’
MUMBAI: True to its commitment towards mother earth, Zee Media Corporation ZMCL) is going forward with fifth edition of its Campaign ‘My Earth My Duty’ (MEMD) beginning 1 August 2014. The campaign addresses the issue of further degradation of environment, which is vital for our very existence. It is aimed at sensitizing and encouraging people to take concrete actions towards mitigating the effects of Climate Change and Environmental Degradation. The objective of the campaign this year is to plant at least 10 Lacs saplings across the country involving citizens from all walks of life including children, women and senior citizens.
MEMD campaign by ZMCL comes in the wake of rising concern about continuous environmental degradation and its adverse impact on entire human kind. It is a clarion call to everyone for joining hands to protect our beloved mother earth.
To amplify the campaign’s message, Zee Media will utilize its pan India strength (bouquet of national & regional channels in 5 different languages) to full capacity. Innovatively packaged, the campaign invites viewers to give a missed call at 08882457575 to register themselves, following which they are to choose how they can contribute their part towards saving mother earth. These could be Plant A Tree, Adopt A Tree and Option 3 – Others (activities such as car pooling, switching off lights, saving water etc. can be adopted). Participants could log on the website zeenews.com/myearth to know more on the activities.
“This is the fifth consecutive year that ZMCL is organizing the campaign. This shows the commitment and dedication of the entire team at Zee in making our mother earth a better place to live as we cannot afford any further degradation of our mother earth and environment,” said Zee Media Corporation group CEO Bhaskar Das.
In the last decade or so, the country has registered phenomenal economic growth; the consequences of which have been felt drastically on the nature. The growth has taken a toll in form of depletion of natural resources, decrease in green areas and alarming rise in pollution levels. Realising a need for course correction, Zee Media in the year 2010 initiated the very first drive of its kind, ‘My Earth My Duty’ to address the issue of environmental degradation.
“If we do not address the issue of environment degradation now, it may be too late and our future might be worse than we can even imagine. I feel all of us should become part of the noble campaign and see how best we can work in tandem to retain the beauty that still remains for us to enjoy,” said Zee Media CEO Samir Ahluwalia.
In a short span of five years, the campaign has been established as India’s biggest environmental awareness initiative. ‘My Earth My Duty’ has found support from the Ministry of Youth Affairs & Sports since its very inception. The uniqueness of the campaign has found resonance even within the allied forces, such as Para- Military forces such as ITBP, CISF, CRPF, BSF, ARMY SCHOOL and ETF who have stepped in to be a part of the process.
Talking on the expectation from the campaign this year, Zee Media VP marketing Rohit Kumar said, “This year’s campaign becomes very significant as we have scaled it up to a new level. By involving key opinion leaders, regulators, Govt bodies, families, friends, we expect the campaign to spark off a big debate about saving environment we all live in! Zee Media is confident that the campaign will have huge participation and involvement from all walks of life and will go a long way in creating a positive as well as healthy environment.”
Let us join hands together for making the massive campaign ‘My Earth My Duty’ a grand success and each of us should endeavour to become a Green Citizen.
News Broadcasting
WITT Summit 2026 concludes in New Delhi
Babar Azam’s comical diving attempt goes viral as league introduces anti-dew measures.
MUMBAI: The WITT Summit just wrapped up with enough big ideas to fill a policy playbook because when India’s leaders, thinkers and icons gather under one roof, even the conversations hit sixes. The eighth edition of TV9 Network’s flagship What India Thinks Today (WITT) Summit 2026 concluded on Saturday after two days of dynamic discussions at its New Delhi venue. India’s largest multi-domain public policy and culture summit brought together political leaders, policymakers, sports icons, artists and technology innovators to examine the forces shaping contemporary India and its global standing.
Prime minister Narendra Modi delivered the keynote address on the theme “India and the World” for the third consecutive year. In a wide-ranging speech, he addressed the ongoing conflict in West Asia, calling for restraint and compassion while highlighting India’s continued development trajectory despite global turmoil.
The summit featured candid conversations with state leaders. Telangana Chief Minister A. Revanth Reddy articulated a people-first governance model and contrasted it with other development approaches. Madhya Pradesh Chief Minister Mohan Yadav declared that Left-wing extremism had been effectively eliminated in his state and highlighted preparations for the upcoming Kumbh Mela. Punjab Chief Minister Bhagwant Mann defended his government’s record, citing the closure of 19 toll plazas and creation of the Sadak Suraksha Force. Karnataka Deputy Chief Minister D.K. Shivakumar expressed confidence in Congress prospects in Assam and addressed recent allegations against him.
On geopolitics and national security, Union Minister Jyotiraditya Scindia outlined India’s ambition to become a builder of trusted digital infrastructure for the world, citing the rapid 5G rollout and village-level 4G connectivity.
Cricket received significant attention. Former India captain Sourav Ganguly praised player freedom and trust as hallmarks of great leadership and named MS Dhoni as the greatest captain due to his World Cup successes. India women’s team bowling coach Aavishkar Salvi credited the BCCI and Women’s Premier League for building a pipeline of world-class talent behind the team’s recent ODI World Cup triumph.
The summit also hosted the inaugural AI² Awards 2026, celebrating the convergence of human creativity and machine intelligence in storytelling and content creation. Poet and kathavachak Kumar Vishwas delivered a nuanced take on India’s concept of Dharma and criticised the recent arrest of an 80-year-old Shankaracharya. Veteran lyricist Sameer Anjaan and storyteller Neelesh Misra reflected on changing music trends and artistic responsibility in the wake of a recent controversy involving Nora Fatehi.
In a country where conversations often run as deep as the Ganges, the WITT Summit proved once again that when leaders, thinkers and storytellers come together, the real winner is public discourse lively, layered and refreshingly unafraid to tackle the big questions shaping India’s tomorrow.
