News Broadcasting
Zee Media introduces campaign ‘My Earth My Duty’
MUMBAI: True to its commitment towards mother earth, Zee Media Corporation ZMCL) is going forward with fifth edition of its Campaign ‘My Earth My Duty’ (MEMD) beginning 1 August 2014. The campaign addresses the issue of further degradation of environment, which is vital for our very existence. It is aimed at sensitizing and encouraging people to take concrete actions towards mitigating the effects of Climate Change and Environmental Degradation. The objective of the campaign this year is to plant at least 10 Lacs saplings across the country involving citizens from all walks of life including children, women and senior citizens.
MEMD campaign by ZMCL comes in the wake of rising concern about continuous environmental degradation and its adverse impact on entire human kind. It is a clarion call to everyone for joining hands to protect our beloved mother earth.
To amplify the campaign’s message, Zee Media will utilize its pan India strength (bouquet of national & regional channels in 5 different languages) to full capacity. Innovatively packaged, the campaign invites viewers to give a missed call at 08882457575 to register themselves, following which they are to choose how they can contribute their part towards saving mother earth. These could be Plant A Tree, Adopt A Tree and Option 3 – Others (activities such as car pooling, switching off lights, saving water etc. can be adopted). Participants could log on the website zeenews.com/myearth to know more on the activities.
“This is the fifth consecutive year that ZMCL is organizing the campaign. This shows the commitment and dedication of the entire team at Zee in making our mother earth a better place to live as we cannot afford any further degradation of our mother earth and environment,” said Zee Media Corporation group CEO Bhaskar Das.
In the last decade or so, the country has registered phenomenal economic growth; the consequences of which have been felt drastically on the nature. The growth has taken a toll in form of depletion of natural resources, decrease in green areas and alarming rise in pollution levels. Realising a need for course correction, Zee Media in the year 2010 initiated the very first drive of its kind, ‘My Earth My Duty’ to address the issue of environmental degradation.
“If we do not address the issue of environment degradation now, it may be too late and our future might be worse than we can even imagine. I feel all of us should become part of the noble campaign and see how best we can work in tandem to retain the beauty that still remains for us to enjoy,” said Zee Media CEO Samir Ahluwalia.
In a short span of five years, the campaign has been established as India’s biggest environmental awareness initiative. ‘My Earth My Duty’ has found support from the Ministry of Youth Affairs & Sports since its very inception. The uniqueness of the campaign has found resonance even within the allied forces, such as Para- Military forces such as ITBP, CISF, CRPF, BSF, ARMY SCHOOL and ETF who have stepped in to be a part of the process.
Talking on the expectation from the campaign this year, Zee Media VP marketing Rohit Kumar said, “This year’s campaign becomes very significant as we have scaled it up to a new level. By involving key opinion leaders, regulators, Govt bodies, families, friends, we expect the campaign to spark off a big debate about saving environment we all live in! Zee Media is confident that the campaign will have huge participation and involvement from all walks of life and will go a long way in creating a positive as well as healthy environment.”
Let us join hands together for making the massive campaign ‘My Earth My Duty’ a grand success and each of us should endeavour to become a Green Citizen.
News Broadcasting
Rising Bharat Summit 2026 spotlights India’s global ascent
PM Modi keynotes two-day event with ministers, diplomats and icons in New Delhi.
MUMBAI: India didn’t just host a summit, it threw a coming-out party for a nation ready to own the global stage. The News18 Rising Bharat Summit 2026, held on 27–28 February in New Delhi, emerged as a high-octane platform for ideas, vision and strategic dialogue, uniting national leadership, global policymakers, industry titans, defence strategists and cultural icons under the theme “Strength Within”.
Prime minister Narendra Modi set the tone with a keynote that framed India’s resurgence as a reclaiming of lost potential built over generations. “In previous industrial revolutions, India and the Global South were merely followers,” he said. “But in the era of Artificial Intelligence, India is a partner in decisions and shaping them.” He highlighted the country’s thriving AI startup ecosystem and the recent AI Impact Summit attended by over 100 nations.
Union minister Piyush Goyal (Commerce & Industry) stressed India’s readiness to scale exports and deepen manufacturing, while Ashwini Vaishnaw (Railways, I&B, Electronics & IT) positioned technology and infrastructure as twin engines of growth, especially in AI and digital trust. Jyotiraditya Scindia (Communications & North East Development) revealed India’s ambition to lead in 6G through the Bharat 6G Alliance and partnerships with over 30 countries.
Global voices added depth: former Singapore Foreign Minister George Yeo called India’s development “self-sustaining” and strategically vital; ex-UK Chief of Defence Staff General Sir Nick Carter asserted India deserves a seat at the great powers’ table; and former US Commerce Secretary Carlos M. Gutierrez joined ambassadors from Norway, Germany and Sweden in discussions on geopolitical realignment, sustainability and defence preparedness.
Other speakers included veteran investor Ramesh Damani, World Gold Council CEO David Tait, Vianai Systems founder Dr Vishal Sikka, DeepTech Bharat Foundation co-founder Shashi Shekhar Vempati, defence experts Rajesh Kumar Singh, Sunil Ambekar, Patrick McGee, Tom Cooper and Adrian Fontanellaz, plus cultural and sporting icons Kangana Ranaut, Saina Nehwal, PR Sreejesh, Mohammed Shami, Yuzvendra Chahal, Mithali Raj, Anil Kapoor and Yami Gautam.
The summit was supported by Jio Financial Services (Presenting Partner), Phonepe and DS Group (Co-Presenting Partners), Pernod Ricard India and Kia Seltos (Powered By & Driven By), state governments of Uttar Pradesh, Chhattisgarh and Uttarakhand (State Partners), and associate partners including NSE, M3M Foundation and Reliance Industries.
Broadcast live across News18 Network, CNBC-TV18 and CNBC Awaaz, the event reinforced India’s image as a confident democracy and emerging global power proving that when strength comes from within, the world can’t help but watch.
