News Broadcasting
Zee Media introduces campaign ‘My Earth My Duty’
MUMBAI: True to its commitment towards mother earth, Zee Media Corporation ZMCL) is going forward with fifth edition of its Campaign ‘My Earth My Duty’ (MEMD) beginning 1 August 2014. The campaign addresses the issue of further degradation of environment, which is vital for our very existence. It is aimed at sensitizing and encouraging people to take concrete actions towards mitigating the effects of Climate Change and Environmental Degradation. The objective of the campaign this year is to plant at least 10 Lacs saplings across the country involving citizens from all walks of life including children, women and senior citizens.
MEMD campaign by ZMCL comes in the wake of rising concern about continuous environmental degradation and its adverse impact on entire human kind. It is a clarion call to everyone for joining hands to protect our beloved mother earth.
To amplify the campaign’s message, Zee Media will utilize its pan India strength (bouquet of national & regional channels in 5 different languages) to full capacity. Innovatively packaged, the campaign invites viewers to give a missed call at 08882457575 to register themselves, following which they are to choose how they can contribute their part towards saving mother earth. These could be Plant A Tree, Adopt A Tree and Option 3 – Others (activities such as car pooling, switching off lights, saving water etc. can be adopted). Participants could log on the website zeenews.com/myearth to know more on the activities.
“This is the fifth consecutive year that ZMCL is organizing the campaign. This shows the commitment and dedication of the entire team at Zee in making our mother earth a better place to live as we cannot afford any further degradation of our mother earth and environment,” said Zee Media Corporation group CEO Bhaskar Das.
In the last decade or so, the country has registered phenomenal economic growth; the consequences of which have been felt drastically on the nature. The growth has taken a toll in form of depletion of natural resources, decrease in green areas and alarming rise in pollution levels. Realising a need for course correction, Zee Media in the year 2010 initiated the very first drive of its kind, ‘My Earth My Duty’ to address the issue of environmental degradation.
“If we do not address the issue of environment degradation now, it may be too late and our future might be worse than we can even imagine. I feel all of us should become part of the noble campaign and see how best we can work in tandem to retain the beauty that still remains for us to enjoy,” said Zee Media CEO Samir Ahluwalia.
In a short span of five years, the campaign has been established as India’s biggest environmental awareness initiative. ‘My Earth My Duty’ has found support from the Ministry of Youth Affairs & Sports since its very inception. The uniqueness of the campaign has found resonance even within the allied forces, such as Para- Military forces such as ITBP, CISF, CRPF, BSF, ARMY SCHOOL and ETF who have stepped in to be a part of the process.
Talking on the expectation from the campaign this year, Zee Media VP marketing Rohit Kumar said, “This year’s campaign becomes very significant as we have scaled it up to a new level. By involving key opinion leaders, regulators, Govt bodies, families, friends, we expect the campaign to spark off a big debate about saving environment we all live in! Zee Media is confident that the campaign will have huge participation and involvement from all walks of life and will go a long way in creating a positive as well as healthy environment.”
Let us join hands together for making the massive campaign ‘My Earth My Duty’ a grand success and each of us should endeavour to become a Green Citizen.
News Broadcasting
CNN-News18 to host Kolkata Town Hall on Hooghly River
‘Bhalobasa Bengal Inspiring Bharat’ event on April 20 brings cultural icons, trailblazing women and leaders aboard a cruise to celebrate Bengal’s enduring influence.
MUMBAI: Bengal is about to make fresh waves on the Hooghly and this time the current is pure conversation. CNN-News18 is taking its iconic Town Hall format to the waters of the iconic Hooghly River on 20 April 2026 with a special edition titled ‘Bhalobasa Bengal – Inspiring Bharat’. The floating event will celebrate the state’s rich cultural legacy and how its ideas, creativity and spirit continue to shape the rest of the country.
The unique riverside setting draws on Bengal’s history as a cradle of reform, art and intellectual thought. The speaker line-up mirrors that diversity: cultural heavyweights Mithun Chakraborty and Sreenanda Shankar will share the stage with trailblazing “Devis” such as Tanya Sanyal (India’s first woman firefighter in aviation), Ipsita Chakraborty (Kolkata’s first woman bartender) and Reshma Nilofer Visalakshi (Nari Shakti awardee and marine pilot). Music will flow through the celebrated pianist-vocalist duo Sourendro and Soumyojit, while public life and governance will be represented by Smriti Irani, Leander Paes, Saira Shah Halim, Keya Ghosh, Rekha Patra, Roopa Ganguly and Babul Supriyo.
CNN-News18, editorial affairs director, Rahul Shivshankar, said the event honours voices that carry Bengal’s legacy forward. Smriti Mehra, CEO – English & Business News, Network18, added that Bengal’s stories resonate far beyond its borders, especially as the state heads into polls.
From the first woman to battle flames in the skies to legendary actors who shaped Indian cinema, the gathering promises a rich mix of inspiration, courage and candid dialogue. In a city where culture has always flowed as freely as the river itself, CNN-News18 is turning the Hooghly into a floating forum for ideas that matter.
Tune in on 20 April on CNN-News18, CTV and YouTube to catch Bengal’s heartbeat in full flow.
