English Entertainment
Zee Café is all set to captivate viewers with – ‘The Good Wife’
MUMBAI: Zee Café brings ‘The Good Wife’ one of the most awarded shows on primetime television to every Indian home! Come 26th May, 2014 and Zee Café will telecast the original series from season 1 to 5, weekdays at 9 pm for all its judicious fans. There is no place you’d rather be than at the edge of your couch anticipating Alicia Florrick’s (the protagonist) next move!
The scandalous series is critically acclaimed bagging over 30 nominations and prestigious wins that include 4 EMMYs and a Golden Globe. Zee Café is a front runner when it comes to providing the best of International content to the Indian audience and the channel has designed an exhaustive campaign to promote The Good Wife. With billboards placed strategically around key areas in Mumbai, Delhi and Bangalore, Zee Café aims to make the run up towards the premiere, a roaring success. Branding at Café Coffee Day outlets in Mumbai, Bangalore and Chennai along with extensive promotions across print, radio and social media will ensure optimum recall.
Fans can visit the official page on Twitter: https://twitter.com/ZeeCafe or can log onto Facebook: https://www.facebook.com/ZeeCafe to experience the series, follow the cast or share their views.The online buzz for the show has already started with an increase in engagement on both twitter and Facebook. Daily engaging activities like creating a courtroom scenario on twitter and asking the followers to be the jurors has received immense participation and there is a lot of anticipation for the show.
Mr Anurag Bedi, EVP & Business Head- Zee Café, when asked about the series stated; “In our efforts to provide the best of international content to our Indian viewers we pick shows that appeal to the mindsets of our target audience. The Good Wife is a series that’s a favorite at the awards and has done brilliantly in the US, and we are sure that our viewers here will love the show.”
The Good Wife is all set to take the stage on Friday, 26th May, 2014 at 9 pm only on Zee Café!
English Entertainment
Ellison takes his Paramount-Warner Bros case straight to theater owners
The Skydance chief goes to CinemaCon with promises and a skeptical crowd waiting
CALIFORNIA: David Ellison strode into a room packed with thousands of cinema owners and executives at CinemaCon in Las Vegas on Thursday and did something rather bold: he looked them in the eye and asked them to trust him.
The chief executive of Paramount Skydance vowed that his company would release a minimum of 30 films a year if regulators greenlight its proposed $110 billion acquisition of Warner Bros Discovery, a deal that has made theater owners deeply, and loudly, nervous.
“I wanted to look every single one of you in the eye and give you my word,” Ellison told the crowd. “Once we combine with Warner Bros, we are going to make a minimum of 30 films annually across both studios.”
It was a confident pitch. Whether it landed is another matter. Cinema operators have already called on regulators to block the deal, and scepticism in the room was hardly concealed.
Ellison pushed back by pointing to recent form. Paramount, born from the merger of Paramount Global and Skydance Media last August, plans to release 15 films this year, nearly double the eight it put out in 2025. Progress, he argued, was already underway.
He also threw theater owners a bone they have long been chasing: all films, he pledged, would run exclusively in cinemas for a minimum of 45 days, drawing applause from a crowd that has spent years fighting for exactly that commitment across the industry.
“People can speculate all they want,” Ellison said, “but I am standing here today telling you personally that you can count on our complete commitment. And we’ll show you we mean it.”
Fine words. The regulators, however, will have the last one.
