MUMBAI: Zee Café brings ‘The Good Wife’ one of the most awarded shows on primetime television to every Indian home! Come 26th May, 2014 and Zee Café will telecast the original series from season 1 to 5, weekdays at 9 pm for all its judicious fans. There is no place you’d rather be than at the edge of your couch anticipating Alicia Florrick’s (the protagonist) next move!

The scandalous series is critically acclaimed bagging over 30 nominations and prestigious wins that include 4 EMMYs and a Golden Globe. Zee Café is a front runner when it comes to providing the best of International content to the Indian audience and the channel has designed an exhaustive campaign to promote The Good Wife. With billboards placed strategically around key areas in Mumbai, Delhi and Bangalore, Zee Café aims to make the run up towards the premiere, a roaring success. Branding at Café Coffee Day outlets in Mumbai, Bangalore and Chennai along with extensive promotions across print, radio and social media will ensure optimum recall.

Fans can visit the official page on Twitter: https://twitter.com/ZeeCafe or can log onto Facebook: https://www.facebook.com/ZeeCafe to experience the series, follow the cast or share their views.The online buzz for the show has already started with an increase in engagement on both twitter and Facebook. Daily engaging activities like creating a courtroom scenario on twitter and asking the followers to be the jurors has received immense participation and there is a lot of anticipation for the show.

Mr Anurag Bedi, EVP & Business Head- Zee Café, when asked about the series stated; “In our efforts to provide the best of international content to our Indian viewers we pick shows that appeal to the mindsets of our target audience. The Good Wife is a series that’s a favorite at the awards and has done brilliantly in the US, and we are sure that our viewers here will love the show.”

The Good Wife is all set to take the stage on Friday, 26th May, 2014 at 9 pm only on Zee Café!

MUMBAI: The American political drama; “House of Cards” is all set for its Indian television premiere this February on Zee Café. Starring Academy award winner Kevin Spacey as the protagonist along with Golden Globe winner Robin Wright, House of Cards is the story of Frank Underwood (Kevin Spacey), a politician, who exacts his revenge on those who betrayed him. The show also stars Corey Stoll and Kate Mara in lead roles.

The show is helmed by noted American playwright and screenwriter, Beau Willimon with Hollywood bigwig David Fincher onboard as one of the executive producers. The first few episodes have been directed by David Fincher, who is well known for “The Curious Case of Benjamin Button”, “The Social Network” and “The Girl with the Dragon Tattoo” amongst other Hollywood blockbusters.

Touted as one of the best political drama series of the year, House of Cards more than proved its mettle with the numerous nominations and wins at prestigious award ceremonies. It garnered a total of 9 Emmy nominations and 3 wins including the prestigious “Outstanding directing for a Drama Series”, creating history with this win as it was the first time that a major category award was given to an online video provider. The show also earned 4 Golden Globe nominations including, best drama, best actors for leads Kevin Spacey and Robin Wright and best supporting actor for Corey Stoll, with Robin Wright bagging the Globe for “Best Actress in a TV series-Drama” category. The show also made a mark at the SAGs with Kevin Spacey’s nomination for the Best Actor in a TV series category. Awards aside the show has also become immensely popular with a massive fan following including the likes of President Obama and Amitabh Bachchan amongst others.

Anurag Bedi; Executive VP and Business Head, Zee Café states, ‘House Of Cards is a ground breaking show and there is already a lot of buzz and excitement surrounding it.  The content has a universal appeal and the viewers here are definitely going to enjoy watching the show.’

 House Of Cards premieres on Zee Café on 20th February, Monday to Friday at 11.00 pm.

MUMBAI: Yatra.com has become the presenting sponsor for Billboard Music Awards 2011 that will be aired on English GEC Zee Café on 29 October at 9 pm.

With presenters including Selena Gomez, Joe Jonas and Matthew Morrison, the Billboard Music Awards also featured a special tribute to Beyonce Knowles — as she was presented with the Billboard Millenium Award for her successful career achievements.

Yatra.com head marketing Pratik Mazumder said, “Billboard Music Awards has returned after a hiatus of four years. Yatra.com shares Zee Café’s enthusiasm in bringing the world to India, whether it is through television content or through international travel.”

Teen pop sensation Justin Bieber and veteran rap star Eminem dominated the Billboard Music Awards 2011, each taking home a total of six awards. For second place there was a six-way tie between Rihanna, Lady Gaga, Usher, Taylor Swift, Mumford & Sons and Taio Cruz who each won three trophies.

Zee Café business head Anurag Bedi said, “International music is hugely appreciated by Indian viewers. With a population of over a billion and a connection to the world like never before, India is becoming a preferred destination for international stars. As a matter of fact, India‘s evolving popular music landscape demands such initiatives. So, we cannot discount the fact that Indian viewers crave for International music content and even the international artist considers India one of the markets to tap into.”