News Broadcasting
Zee Business Unveils The most promising Budget Survey
NEW DELHI: Zee Business (part of India’s largest News Network, Zee Media Corporation Limited) India’s No. 1 Hindi business news channel has taken a lead further by digging deeper relating to news for its viewers spread in India as well as abroad. The business news channel has conducted a nation wide survey in nine cities (Delhi, Mumbai, Ahmedabad, Kolkata, Patna, Jaipur, Chandigarh, Indore and Lucknow) comprising of industry experts as well as common man to capture mood of masses relating to the forthcoming Union Budget.
A quantitative survey, using a structured questionnaire was administered to CXOs from top 500 companies and SMEs to sense and understand the kind of Budget do industry captains and top honchos expect.
The telephonic survey was conducted with the best minds from India Inc., Indian and global markets, industry experts, economists, intelligentsia as well as chief wage earners (CWEs), housewives/ working women and students. Zee Business unravels the initial expectations of India’s economic future and its subsequent impact based on industry reactions, citizen demands, market implications and expert opinions.
As the world is watching, expectations are running high for Prime Minister Narendra Modi for bringing the Indian economy back on track. It will be a litmus test for the new dispensation as they had promised to millions of Indians before getting the mandate of serving the largest democratic country of the world. Will Narendra Modi and Arun Jaitley stand tall with these expectations revealed? The world is watching!
To know more, watch the ‘Big Story’ on 4th July, Friday where nation’s budget expectations will be unearthed by the Nation’s No.1 Hindi Business News Channel Zee Business.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
