Film Production
YAAP onboards new clients, and continues aggressive recruitment amidst the pandemic
MUMBAI: With its vision ‘Built For Now’, YAAP, a new-age specialized content design, discovery & distribution company, has won over 20 new businesses and four awards in the last few months. The clients onboarded are largely from BFSI, travel & tourism, government and gaming sectors covering names such as NPCI, Mobile Premier League, NITI Aayog, Meghalaya Tourism and Dubai Fitness Challenge. YAAP will be responsible for the content strategy & development, influencer marketing, media buying and social media of these new mandates.
Owing to the unpredictable market situation where industries are collapsing and employees are in continued distress due to pay cuts, YAAP continues to celebrate its employees’ efforts with no pay cuts and no layoffs. Moreover, appraisals have been conducted.
A company that is ambitious towards servicing its clients to the best, has opened 12 new positions across sales, creative, servicing and strategy. YAAP is looking for people who are striving towards a collective goal no matter the odds.
It is said that every new phase often comes with hurdles. With this, YAAP would like to announce that Irfan Khan has moved on from the company. He was a partner at YAAP where he was responsible for the influencer marketing vertical, new business development and overall operations of the company. Manan Kapur, partner at YAAP will be taking on the influencer marketing business.
Sharing his views on the company's novel moves, YAAP partner Irfan Khan Partner said, "In my time at YAAP, we achieved the growth trajectory few companies have, especially in the content and influencer marketing space. We successfully led some of the biggest content-led activations across India and the Middle East. It's always bittersweet to leave a place enjoyed and helped nurture, but today we have a solid foundation that has been set. I'm positive the team will take it to greater heights in the near future.”
YAAP partner Manan Kapur said, “The past year has seen a drastic shift in the status quo, and YAAP was no exception. This change meant we had to be more agile and adapt to the new normal while keeping our team, our clients & our partners as our primary priority. And now, as 2020 comes to a close, we have an ever-expanding team, we’ve forged many new relationships and we’re entering the new year stronger than ever, because of our unfaltering passion and our unwavering vision. I look forward to adding influencer marketing to my responsibilities and build on the strong foundation set by Irfan.”
Film Production
Priyanka Kaur Dhillon joins SVF Entertainment as lead for music distribution
A seasoned content dealmaker with 16 years in digital and satellite media joins the Bengali entertainment powerhouse as it pushes into the pan-India music market
Mumbai: Priyanka Kaur Dhillon has made her move. The content acquisitions and commercials veteran, most recently commercial manager at Sony Pictures Networks India, has joined SVF Entertainment as lead for music distribution, stepping into one of the more interesting briefs in regional entertainment right now.
SVF is no ordinary regional label. Over 30 years it has built a formidable legacy in Bengali cinema and music, driven by culturally resonant storytelling and a catalogue that consistently punches above its weight. Its recent success with Chiraiya underlines the point. But the Kolkata-based powerhouse now has its sights firmly set beyond Bengal, most visibly through Legacy, a rap reality series produced in collaboration with hip-hop label Kalamkaar that signals a deliberate push into the pan-India music ecosystem.
Dhillon brings precisely the kind of muscle SVF needs for that expansion. At Sony Pictures Networks India, she led film acquisition and commercials and handled music licensing across the entire satellite network. Before that, she spent nearly 15 years at Hungama, rising to assistant general manager and leading strategic content licensing for the platform’s digital entertainment business, with a particular focus on international markets. Her label relationships span the full roster: Sony Music, Universal Music, Warner Music, Believe International, Tunecore, The Orchard and a clutch of smaller aggregators. She has negotiated and closed deals with Hollywood studios, Bollywood production houses and regional content players alike, building pricing models and deal structures off data analysis rather than instinct.
Announcing the appointment, Dhillon said she was “thrilled to begin this journey with an iconic Bengali music label and content powerhouse,” adding that SVF’s “constant drive to push boundaries” was what drew her to the role.
SVF has spent three decades proving that regional does not mean limited. With a sharp commercial operator now steering its music distribution, its bid to go national just got a good deal more serious.
