News Broadcasting
Vidooly declares ABP News as the most watched Indian video publisher on Facebook
MUMBAI: There is a new kingpin in news town. Amidst all the crowing about who’s No 1 in television news, the Hindi language news channel ABP News has been declared as a definitive leader amongst all Indian publishers active on Facebook (FB) by Delhi-based online performance and analytics company Vidooly. The channel notched up 23.50 crore views for the videos it published on its FB page in the Vidooly Facebook Publishers report for July 2017. In the process, it beat back Aaj Tak to the second spot with its 23.45 crore views.
Since video is an important part of the Facebook experience,the news network came up with a unique video strategy for FB – the first-ever FB Live news bulletin.
Apart from being one of the preferred destinations for political news with more than three million video views covering politics as a genre, the news channel has also been a thought leader when it comes to TV programming. Video content on Viral sach, Ghanti Bajao, Jan man and Saas Bahu aur Saazish are some examples of its exemplary programming line-up.
Says the news network’s COO Avinash Pandey: “Since Facebook viewers now watch an incredible million hours of video every day so we intend to continue delivering the most interesting news content with real time update to keep viewers ahead , thus justifying the brand tagline ‘’Aapko Rakhe Aage.’’ We are excited to achieve this number and will continue to lead the charts like always.”
ABP digital umbrella – ABP Live is even bigger now with the increasing number of fans on FB, YouTube, Twitter thus leaving the competition well behind. There is no doubt that they are now one of the leading content destination online.
ABP Live,the digital arm of ABP News Network has eight web portals in six regional languages – Hindi, English, Marathi, Gujarati, Bengali and Punjabi. For news on the go, ABP News also has an award-winning mobile application that integrates all their language sites.
ABP says: ABP News Network is one of the fastest growing digital network worldwide since its inception in December 2013. Its remarkable growth can be gauged by the penetrative reach of 350 million page views and 30 unique visitors as per Google Analytics.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
