News Broadcasting
Vidooly declares ABP News as the most watched Indian video publisher on Facebook
MUMBAI: There is a new kingpin in news town. Amidst all the crowing about who’s No 1 in television news, the Hindi language news channel ABP News has been declared as a definitive leader amongst all Indian publishers active on Facebook (FB) by Delhi-based online performance and analytics company Vidooly. The channel notched up 23.50 crore views for the videos it published on its FB page in the Vidooly Facebook Publishers report for July 2017. In the process, it beat back Aaj Tak to the second spot with its 23.45 crore views.
Since video is an important part of the Facebook experience,the news network came up with a unique video strategy for FB – the first-ever FB Live news bulletin.
Apart from being one of the preferred destinations for political news with more than three million video views covering politics as a genre, the news channel has also been a thought leader when it comes to TV programming. Video content on Viral sach, Ghanti Bajao, Jan man and Saas Bahu aur Saazish are some examples of its exemplary programming line-up.
Says the news network’s COO Avinash Pandey: “Since Facebook viewers now watch an incredible million hours of video every day so we intend to continue delivering the most interesting news content with real time update to keep viewers ahead , thus justifying the brand tagline ‘’Aapko Rakhe Aage.’’ We are excited to achieve this number and will continue to lead the charts like always.”
ABP digital umbrella – ABP Live is even bigger now with the increasing number of fans on FB, YouTube, Twitter thus leaving the competition well behind. There is no doubt that they are now one of the leading content destination online.
ABP Live,the digital arm of ABP News Network has eight web portals in six regional languages – Hindi, English, Marathi, Gujarati, Bengali and Punjabi. For news on the go, ABP News also has an award-winning mobile application that integrates all their language sites.
ABP says: ABP News Network is one of the fastest growing digital network worldwide since its inception in December 2013. Its remarkable growth can be gauged by the penetrative reach of 350 million page views and 30 unique visitors as per Google Analytics.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
