DTH
Videocon d2h IIFA Weekend to air on Colors on 10 July
MUMBAI: The most awaited Bollywood extravaganza, Videocon d2h IIFA Weekend is all set to woo the viewers with its official television telecast. The evening of glitz and glamour brought together by Videocon and IIFA has raised the heat for its viewers with some mind blowing and scintillating performances. Hosts Shahid Kapoor and multi-talented Farhan Akhtar took the audience on a laughter riot with their everlasting wit and humor. From the glamorous stars that graced the green carpet to the crazy fans following for selfies, it truly was an affair to remember.
In its 8-year long-standing relationship, Videocon and IIFA have been growing from strength to strength, delivering nothing but excellence. Right from their inception, both have striven to deliver the best to a larger spectrum of audience. Both believe in constant innovation, adding variety and evolving in the field of entertainment.
Speaking on the occasion Videocon director Anirudh Dhoot, Director said, “It is an honor for us to present the IIFA Weekend for the 8th consecutive year. Videocon and IIFA share a bond that strengthens with each passing year. We look forward to adding many more years of togetherness and constant innovation, bringing in variety and evolving in the field of entertainment.”
This year at IIFA Weekend, Videocon showcased its commitment to deliver the best of technologies. Familiarizing the audience to its latest offering, heartthrob Fawad Khan and Karan Johar introduced the audience to Videocon Aryabot. The first Satellite AC, Aryabot runs on a platform that enables the device to align itself to one’s usage patterns and preferences, surveillances home and office premises, talks out the commands to the AC, and keeps check on power consumption on its own, besides various other intelligent features like auto-trouble shooting and auto call logging to the nearest service center.
Watch the action on Colors on 10 July, 18:00 hrs onwards.
List of the IIFA Award Winners
• Best Story- Juhi Chaturvedi from Piku
• Best Performance in a Leading role (Male) Award – Ranveer Singh from Bajirao Mastani
• Best Performance in a Leading Role (Female) Award – Deepika Padukone from Piku
• Best Direction- Sanjay Leela Bhansali from Bajirao Mastani
• Best Picture- Bajrangi Bhaijaan, Producers – Salman Khan, Rockline Venkatesh
• Debut Male- Vicky Kaushal for Masaan
• Debut Female- Bhoomi Pednekar for Dum Laga Ke Haisha
• Best Lyric Writer: – Varun Grover for Dum laga Ke Haisha in the film Moh Moh Ke Dhaage
• Best Female Playback Singer Award is Monali Thakur for Dum Laga Ke Haisha for the film Moh Moh Ke Dhaage
• Best Male Playback Singer Award: is Papon for Moh Moh Ke Dhaage in the film Moh Moh Ke Dhaage
• Best Music Direction- ‘Roy’ Meet Bros, Anjjan, Ankit Tiwari, Amaal Mallik
• Best Cinematography: Sudeep Chatterjee for Bajirao Mastani
• Best Screenplay: Kabir Khan, Parveez Shaikh, V. Vijayendra Prasad for Bajrangi Bhaijaan
• Best Editing: A Sreekar Prasad for Talvar
• Best Performance in a Comic Role Award: – Male Deepak Dobriyal from Tanu Weds Manu Returns
• Best Performance in Negative role Award – Darshan Kumar for NH 10
• IIFA Jodi of the Year- Athiya Shetty & Sooraj Pancholi
• Best Performance in a Supporting role (Male) Award – Anil Kapoor from Dil Dhadakne Do
• Best Performance in a Supporting role (Female) Award: – Priyanka Chopra from Bajirao Mastani
• IIFA Woman of the Year- Priyanka Chopra
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
