Kids
Viacom18 dials up its kid’s ecosystem – extends the KidZania association to Mumbai
MUMBAI: Viacom18, India’s fastest growing media & entertainment network is all set to extend its association with KidZania to Mumbai. After the tremendous success of its COLORS and NICKELODEON themed studios in Delhi, kids will now experience a slice of immersive experiential entertainment in Mumbai. This successful association with KidZania has been another step forward in Viacom18’s strategy of building ecosystems outside of the traditional television landscape, creating synergies across brands and platforms.
KidZania is a safe, unique, and interactive indoor theme park that empowers, inspires and educates kids through real-life role-play activities. The association with Nickelodeon & Colors is a step towards empowering kids by allowing them to get behind the scenes of their favorite shows and characters. By providing a heady mix of reality and learning with entertainment, this association will provide a powerful developmental platform for kids to explore the inner workings of the enthralling world of media and entertainment.
About the COLORS Studio at KidZania Mumbai:
The COLORS Studio will allow kids to actively interact and understand the story that is going to unfold for COLORS show properties be it India’s Got Talent, Rising Star, or the currently ongoing Dance Deewane. They can choose to be in front of the camera or behind it; enact the role of a celebrity host or get ready to dance with the stars and step into the shoes of their favorite judges, show characters. Through this role-playing activity, children will understand every aspect of a show production.
About the Nickelodeon Studio at KidZania Mumbai
With the Nickelodeon studio the channel aims at engaging their young viewers beyond television. Aimed at creating an immersive experience for kids, the Nickelodeon studio at KidZania will bring to life the engaging world of toons, allowing kids to enter and experience the wonderful world of stories. Through these role-playing activities at the dubbing studio, kids will be able to enjoy a true to life simulated dubbing experience, by giving voice to their favorite characters like Motu Patlu, Shiva, Rudra to name a few.
The COLORS and Nickelodeon studio will open its doors at the KidZania in R- city Mall, Mumbai starting 18th September 2018.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
