News Broadcasting
Twitter Certified Product Flowics launches in India to bring Real-time Social Content Visualization and Engagement
MUMBAI: Zauber, a US/Latin America based, venture-backed, social analytics’ products company, has entered Indian market with its social curation and engagement platform Flowics – a Twitter Certified Product. Twitter’s Certified Products Program seeks to bring some of the most innovative products and services from Twitter developers to companies that need them the most.
Flowics filters and displays social media content in real-time on any digital screen and the Web, to increase engagement of brands, TV shows and publishers with their audience.
Flowics can help brands to build community around their digital presence, and stimulate and grow social conversations about them. For TV networks and shows, Flowics can be used to drive increased social engagement with their audiences, by providing on-air integration and big screen visualizations of real-time social streams, as well as second screen experiences that can be deployed directly on their digital properties. Publishers can also use Flowics to deploy live data visualizations on any relevant topic, using original content, curated from social media. Flowics’ innovative technology can filter and curate the buzz generated by TV shows, political, sports and entertainment events and any important news stories.
“We are excited to launch Flowics in India and looking forward to developing our local operations in the TV and media ecosystem.” said Gabriel Ba?os, CEO and Founder of Zauber, the company behind Flowics. “We have proven track record in Latin America and now our emerging collaborations in India will allow publishers, TV networks and brands to better engage with their audience in real-time.”
Flowics has been already used by major companies in the US, LatAm and Spain like Coca Cola, Al Jazeera, Peugeot, ESPN Brazil, Ora.TV, Caracol.TV and RTVE, among others. Lately, Flowics and Twitter have already worked together in special projects for TV Networks and publishers in Brazil, like R7, Yahoo! and ESPN.
In the US, Ora. TV with Larry King used Flowics in its coverage of the 2012 Presidential Debates to track and display Twitter buzz for the both the Presidential and Vice Presidential showdowns. During the debates, the TV show used Flowics visualization tools to showcase comments, Tweets and spikes in volume associated with particular comments made by the candidates. Flowics not only visually demonstrates social content, but allows the audience to take part in an interactive social experience.
Recently, with the support of Twitter, Star India used Flowics, for its coverage of ‘Saath Hai Hum Uttarakhand’ – a fund raising event organized by Star TV on the Independence Day of India. Flowics has powered the visualisation of the Tweets for #AllForUttarakhand in real time.
News Broadcasting
Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
