GECs
&TV’s Paramavatar Shri Krishna stands tall at Kumbh Mela 2019
MUMBAI: Celebrating the spirit of the Hindu legends and the holy river of the Ganges, the ongoing Ardh Kumbh at Prayagraj is seeing over millions of pilgrims currently. Aligning to the sanctity of the event and venerating another such loved Hindu Lord, &TV has set up a huge installation of Lord Krishna from their popular show Paramavatar Shri Krishna at the Kumbh Mela this time.
Devotees gathered at the ghats are in for a visual treat as they see the installation of everyone’s favourite little makhanchor, Krishna from the show. Kanha’s proximity to the ghats, a sacred site, adds to their religious fervour. Pilgrims can enjoy bhajjans all day and participate in the daily aartis, performed by a dedicated pandit. The rotating Kanha installation stands 16 feet tall in 3D, ensuring it is visible for darshan even from a distance.
The Kumbh Mela is undoubtedly one of the biggest religious gatherings in not just India, but the world over. It enjoys the status of being not just one of the oldest, but also one of the most iconic festivals in the country celebrated with great faith. The event provides a great opportunity for brands to innovatively connect with their consumers real-time with unmatchable scale.
Produced by Peninsula Pictures, &TV’s Paramavatar Shri Krishna unfolds the stories of how the Gokul ke Nandlal came to be revered as Lord Shri Krishna. The show has been loved immensely by its viewers and airs every Monday to Friday at 8.30 pm on &TV.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
