Movie Channels
&TV introduces first-ever Special Jaati-Free Matrimony Page for Jaat Na Poocho Prem Ki
MUMBAI: The caste system is arguably the biggest bane of Indian society, having divided our country for years on end. Despite a strong belief that marriages are made in heaven, caste continues to be the biggest matchmaker, even today. The matrimonial classifieds (in our newspapers) truly reflect this deeply-rooted social divide.
Urging Indians to see beyond a person’s ‘jaat’ while finding a prospective partner for themselves or a family member, &TV presents a unique take on the matrimonial ads one is accustomed to seeing in the newspapers.
Introducing for the first time ever, a special ‘Jaati-Free Matrimony Page’. It resembles the matrimonial segment of a newspaper but with a twist. In this edition, the several caste/ ‘jaat’ sections have been striked out. This novel idea is a part of promotions for &TV’s new show Jaat Na Poocho Prem Ki that raises the question of whether love can manage to break down the walls of casteism that divide us all. The copy at the bottom asks readers to turn to the next page, which reveals the show details.
Talking about this, Prathyusha Agarwal, CMO, ZEEL said, “Caste is invariably the first and foremost parameter when it comes to marriages in India. It’s so ingrained in our culture, we don’t even think twice about it. It’s a given that the girl or boy will be from the same caste. There are no two ways about it. While things are slowly changing, we wanted, through this innovation, to startle the readers and consider a reality where love triumphs over all. While this edition may have been a show promotion, we are looking forward to a day when a jaati-free matrimonial edition is a norm.”
Produced by Cockcrow & Shaika Entertainment, Jaat Na Poocho Prem Ki is a television adaptation of the blockbuster Marathi film Sairat. It stars television artists Kinshuk Vaidya, Pranali Rathod, and Sai Ballal and airs every Monday to Friday at 8 pm only on &TV.
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
