News Broadcasting
Trigger Happy performs a Surgical Strike on Film Promotions with “Uri” entering the 150 crore club
MUMBAI: Movie promotions have a lot of scope for creativity and imagination, but in the Hindi film industry, the various safe traditional marketing often leaves much to be desired. However noticeably, Trigger Happy’s Marketing division (Trigger Max) & Digital Innovations division (Trigger Edge) have been breaking the norms consistently. With innovative marketing and creating highly viewed and appreciated digital videos/ads from out of film content for films like Fukrey Returns, Pari, Pihu, Stree, Mulk etc, they have generated positive anticipation and aided these films to open successfully at the Box Office.
For RSVP’s URI – The Surgical Strike, THEN (Trigger Happy Entertainment Network) has boldly stayed away from the usual run of the mill ideas and these have in turn become a talking point in the industry, as every innovation garnered tremendous appreciation and built excitement for the film. The entire campaign i.e. Trailer, Marketing & Digital Videos have been executed by THEN.
The first taste of this creative marketing campaign was the launch of five digital marketing promos named as “Strike” videos. All the five strike promos termed as Night Vision, Stealth Mode, Revenge etc were ideated & executed by Trigger Edge, which were all out of film content. These five digital promos garnered a lot of attention for the campaign and the film. In another deceptive strike video, #UriDeceptiveStrikes, set at a press conference held by Yami Gautam, the viewer is left stunned when they realise that Vicky Kaushal and a bunch of other soldiers were standing in the background the entire time, and they went unnoticed, until the very end. In line with the theme of a surgical strike
” Taking an untraversed route, we struck gold. The right creative collaborations always reap new, unchartered and exciting ideas. Along with the RSVP marketing team’s support, Trigger Happy could walk the path less taken on Uri. The positive box office results are for all to see and it is highly motivating to have clients back us in the process, so we can keep innovating and pushing the envelope constantly.” says Amit Chandrra, Chairman Managing Director of Trigger Happy
In the campaign, a radio silence was observed which paid homage to 26/11 Mumbai attack victims. This was followed with a hard-hitting trailer which generated a lot of noise & did full justice to the theme of the film. The marketing team also pulled off the digital surgical strike #WeDidIt by making the Uri trailer trend in Pakistan.
Taking the promotional stint to the next level, Trigger Happy in collaboration with Dentsu Webchutney engineered an engaging interrogation with the help of Google Assistant. A supposed terrorist could be interrogated by the users to fish out the name of their employer via the Google Assistant. Another promotional activity was a brilliant and unpredictable attack on piracy.
A video was uploaded on Torrent sites with the same file size as that of a full-length movie. Upon downloading the torrent file, the users found a video of the cast talking to the person who downloaded it via the screen and urging them that the movie be seen at the theatres, and to stop piracy.
By the time the movie arrived in theatres on Jan 11, audiences had their adrenaline pumped and were thronging at theatres to watch URI. The film opened to a 8.49 crore which left everybody jumping with joy. The josh only went higher which has led to the Box office collection of over 150 crores, the verdict is out, the film is highly appreciated and the marketing campaign had delivered what it promised and more.
News Broadcasting
Times Network to air JVC Exit Poll across 5 regions on April 29
Four-hour broadcast spans states and Puducherry with data-led analysis
MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.
The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.
In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.
The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.
On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.
The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.
With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.
