Kids
Thousands of kids want to ‘Be the Boss’ on Nickelodeon for Children’s Day
MUMBAI:This Children’s Day, Nickelodeon decided to turn over the reins of their kids channels to a very discerning set of people – the kids! Nickelodeon invited children to send in entries for an exciting campaign called Nickelodeon ‘Be The Boss’. The campaign ran online and on air for over a month and attracted a phenomenal response with a whopping 21,000+ entries pouring in from children across India! And now, the verdict is out and the bosses have been chosen.Iqra Khan – Age 11 of Indore, AditeyaGoyal – Age 7 andRohit Gupta – Age 13 of Chandigarh, Naman Dixit – Age 12 of Jaipur andUnamaniSameer Shinde – Age 11 of Mumbaiare now all set to take on the reins of Nickelodeon for a day.
As bosses of Nickelodeon for a day, these five head honchos will take on the roles of bosses and will call the shots at the corporate office of Nickelodeon in Mumbai. It’s going to be their way or the highway! Making their somersault up the corporate ladder even more special, the winners received their ‘Engagement Letters’ from none other than Nickelodeon’s very own stars –NicktoonsMotu Patlu, Dora The Explorer and Ninja Hattori who went all the way to their home towns to personally deliver thegood news. Turning the tables around, these new bosses will now get to decide which Nicktoon gets how much air time on their favorite channel – Nickelodeon. Subsequently these new bosses will also turn celebrities and be brought on Nickelodeon.
Talking about the launch of this inimitable initiative, Nina ElaviaJaipuria, EVP & Business Head, Kids Cluster said,“Nickelodeon is a channel of the kids, for the kids and by the kids. The winners are in for the most memorable and priceless experience of their life. We are sure that these children, brimming with ideas, will bring a new wave of energy in Nickelodeon and I am more than happy to step aside and hand over the reins to these little bosses.”
They may have just entered the workforce, but these little bosses have already started planning on initiatives thechannel should take in December.Starting with the first major decision on behalf of the channel, the dynamic five have decided to work on an exciting idea for the month of December where kids across the country will be treated to an all new first ever PakdamPakdai movie. Children will also be able to participate in an exciting PakdamPakdai contest to win cool prizes. What’s more? The new bosses will also be working on making Christmas special with a cool Sci-Fi Santa on Sonic.To turn their day at Nickelodeon into a sweet memory for all, the new fabulous five have also tied-up with Theobroma, best known for its cakes and pastries. With the intent of making Children’s Day special for their friends, the have called for customized Dora The Explorer and SpongeBob Squarepants cupcakes to be distributed on the house across various Theobroma outlets on 14th November.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
