GECs
‘The X Factor’ Indonesia attracts over 6 million votes on Google search
MUMBAI: The second season of the Indonesian version of The X Factor is celebrating huge success having received over six million public votes through the groundbreaking partnership with Google. The X Factor Indonesia is just the second TV show in the world to use the Google Search voting platform after American Idol, produced by FremantleMedia North America, introduced the Google Search voting platform in 2014.
Audiences across Indonesia tuning into the The X Factor live shows were given the opportunity to vote for their favourite performer directly from Google Search. The introduction of the Google Voting has led to increased interactivity through mobile and tablet devices and has resulted in a steady rise in voting numbers week on week – from an initial 700,000 votes to peaking at just over six million after the most recent show.
Ferry Firdaus, Head of Brand Partnership and New Media, FremantleMedia Indonesia, said, “The Google voting platform has proved to be incredibly popular with viewers of The X Factor. This innovative new voting platform is a landmark first in Indonesia and its introduction enables fans of the show to further connect to the series as well as offering a way to get closer to the action.”
Fabian Dharmawan, Head of Operational Production RCTI, said “With Google vote we are responding in the fastest ever growing mobile-based interaction. We are pleased to have Google vote in The X Factor Indonesia to cater digital trends to our loyal The X Factor voters.”
James Rothwell, Head of Social Marketing, Google Asia Pacific added “We are incredibly excited to bring the Google Search voting platform to Asia, and have been delighted by the results and feedback we have seen so far. The X Factor Indonesia was a natural partner to launch with, and we hope that voters will continue to turn to Google to keep their favorite contestants in the show.”
With numerous award-winning apps and games, and millions of fans and followers of its brands on social media around the world, FremantleMedia has long been a market leader in introducing new ways for audiences to engage with TV programmes in the second screen and social media.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
