English Entertainment
The Bad Boys are coming for you in the simulcast premiere of the badass blockbuster of 2020 – Bad Boys For Life on &flix and &Pictures
MUMBAI: ‘Whatcha gonna do when they come for you?’ Tough, unbeatable and truly BADASS – the Bad Boys are back! And this time it’s BIGGER and BADDER than ever before! Presented by VIVO for the first time on Indian television, &flix, the destination of the biggest Hollywood hits, brings the#FirstDayFirstShowAtHome of the ultimate action-franchise and blockbuster entertainer –‘#BadBoysForLife.’ Joining forces ‘one last time’ are the dynamic duo #WillSmith and #MartinLawrence in the explosive Hollywood blockbuster of 2020 that is set to premiere on Sunday, 26 July at 1 pm and 9 pm on &flix in English and the Hindi simulcast at 1 pm on &Pictures. Buckle-up for a thrill ride this Sunday and#LeapForth into a world of fast cars, intense chases and one exhilarating climax with a bro-code to being ‘badass’ for life!
After a record-breaking premiere of Jumanji: The Next Level on &flix and a simulcast in Hindi on Zee Cinema that garnered a whopping 34 million reach, the channel returns with yet another premiere that is sure to take viewers on an ultimate high! With a dash of comedy, a pinch of bromance and truckloads of high-voltage action – here’s a film that’s definitely a third-time charm, one that truly ‘penetrates your soul’ with all its heart! Directed by the Belgian filmmakers Adil El Arbi and Bilall Fallah, the film features the two-time Academy Award-nominee Will Smith and Martin Lawrence back in business after 17 years along with Primetime Emmy Award Winner Joe Pantoliano as Captain Howard and the High School Musical fame Vanessa Hudgens among others.
In its latest instalment an enthusiastic Mike and his rather reluctant partner-in-crime Marcus team up with a single motto that forms the crux of their unwavering bond – ‘Ride together, die together.’ However, with age catching up and the two hitting midlife crisis, things are not all hunky and dory for the duo. It’s old-school meets new-cool this time as the badass cops join hands with AMMO – an elite team of young cops trained to take down the most ruthless criminals. In a deadly turn of events, the team sets off on an epic hunt for the most vicious Mexican drug cartel that raises all fire and hell upon their lives.
With pulsating action and adrenaline boosting explosions, it’s not just a film but a 25-year legacy that inspires you to be a badass for life!
Witness the badass bromance, edge-of-seat action and witty one-liners in the First Day First Show at Home of ‘Bad Boys For Life’ this Sunday, 26 July , 1PM and 9PM on &flix SD and HD and 1PM on &Pictures
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English Entertainment
Ellison takes his Paramount-Warner Bros case straight to theater owners
The Skydance chief goes to CinemaCon with promises and a skeptical crowd waiting
CALIFORNIA: David Ellison strode into a room packed with thousands of cinema owners and executives at CinemaCon in Las Vegas on Thursday and did something rather bold: he looked them in the eye and asked them to trust him.
The chief executive of Paramount Skydance vowed that his company would release a minimum of 30 films a year if regulators greenlight its proposed $110 billion acquisition of Warner Bros Discovery, a deal that has made theater owners deeply, and loudly, nervous.
“I wanted to look every single one of you in the eye and give you my word,” Ellison told the crowd. “Once we combine with Warner Bros, we are going to make a minimum of 30 films annually across both studios.”
It was a confident pitch. Whether it landed is another matter. Cinema operators have already called on regulators to block the deal, and scepticism in the room was hardly concealed.
Ellison pushed back by pointing to recent form. Paramount, born from the merger of Paramount Global and Skydance Media last August, plans to release 15 films this year, nearly double the eight it put out in 2025. Progress, he argued, was already underway.
He also threw theater owners a bone they have long been chasing: all films, he pledged, would run exclusively in cinemas for a minimum of 45 days, drawing applause from a crowd that has spent years fighting for exactly that commitment across the industry.
“People can speculate all they want,” Ellison said, “but I am standing here today telling you personally that you can count on our complete commitment. And we’ll show you we mean it.”
Fine words. The regulators, however, will have the last one.
