DTH
Technicolor announces 4K Set Top Box deal with Tata Sky
Paris (France) May 14, 2014 – Technicolor (Euronext Paris: TCH; OTCQX: TCLRY) announces an agreement with Tata Sky, India’s leading direct to home (DTH) service provider and HD market leader, to provide 4K Set Top Boxes in volume early 2015. The Technicolor product is the first 4K Set Top Box to be shipped in volume and underscores Technicolor’s leadership in delivering content with the highest image quality.
This agreement is the result of a long, strategic relationship with Tata Sky dating back to 2005, and a Technicolor 4K roadmap of solid technical innovation including 4K trials that have gone on around the globe. Technicolor is gearing up to deliver the most immersive 4K experience on the market. Technicolor is building on its compression and color science to deliver an augmented content experience capable of delivering Hollywood-grade picture quality to viewers.
“Technicolor once again leads the market in landing the first high-volume deal to deliver 4K Set Top Boxes to consumers. This deal further solidifies our leadership in the 4K marketplace,” said Michel Rahier, President Connected Home. “With the promise of an unparalleled immersive viewing experience and the predicted rapid growth of the 4K market, this agreement is a valuable strategic business opportunity for Technicolor and our long term partner, Tata Sky.”
“4K is an important milestone in Tata Sky’s product portfolio and we are confident of the timing and quality of delivery because of our partnership with Technicolor” said Harit Nagpal, CEO Tata-Sky.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
