DTH
Tata Sky makes choosing packs as simple as 1-2-3
MUMBAI: To ensure smooth and seamless transition, Tata Sky has created simple process of choosing packs as per the new pricing regime. Tata Sky has gone live with their communication #Ab123kardaalatohlifejingalala.
Anad films informing the new tariff and its step to choose the new tariff has gone live across all platforms such as Tata Sky website, Tata Sky Mobile App,default Ch.100– an informative service on STB and through IVR message on call. Furthermore, the information film is live on Channel 999 and on YouTube. Additionally, a step by step information guide has been actively shared on the official Facebook, Twitter and Instagram platforms to explain the simple and easy process of creating suitable packs.
To ensure the process of choosing the channel & packs is as easy as Steps 1-2-3 for the subscriber they are now displaying tariffs on EPG for each channel. Over 2 lac dealers and vendors are have been educated on how to change a customer’s tariff.
Click on: https://www.mytatasky.com/web/portal/homeunauth OR Download the Tata Sky Mobile App for the Android or Google Play Store or visit your nearest Tata Sky dealer.
Please click below for the DIY and ad films:
1. Tata Sky Rate Changes | TRAI Regulations with effect from 31st January (Information Film)
2. Tata Sky | New Rules. Your Choice | Walker
3. Tata Sky | New Rules. Your Choice | Kaddu
4. Tata Sky | New Rules. Your Choice | Diaper
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
