News Broadcasting
Suzuki launches new TVC: Chulbul Pandey rides Hayate to Deccan
New Delhi, July 15, 2013: Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of one of the world’s leading two-wheeler manufacturers Suzuki Motor Corporation, Japan, has launched a new ad campaign for its bestselling mass segment motorcycle – Suzuki Hayate. An extension to the 2012 campaign, Suzuki’s new TVC features Salman in his characteristic Dabangg persona of Chulbul Pandey, this time in a full blown South India avatar.
The ad features Salman manoeuvring his Hayate on meandering streets set in a Deccan town from South India while recapturing the much acclaimed tagline – “Suzuki Hayate, yun hi nahi chalate!” Challenging Chulbul’s heroism is ‘Gundappa’, a character played by veteran actor from Telugu and Tamil cinemas, Kota Srinivasa Rao, who is known for his customary flair of blending comedy with villainy.
And the package doesn’t end just yet. Accomplished cinematographer, V Manikandan marks his directorial debut with the Hayate TVC. As a Director of Photography, Manikandan has been a part of mega productions like Ra.One, Main Hoon Na, Om Shanti Om and Raavan.
The ad has been overtly stylised and executed as a typical South Indian masala film. It has been ideated and executed by RK Swamy BBDO.
Ms. Anu Anamika, National Head – Marketing, SMIPL says, “The first TVC with Salman was a thundering success. Salman’s Dabangg persona in the TVC helped extend Suzuki Hayate’s appeal across segments. Since Suzuki is a pan India brand, this time we thought of giving the campaign a different treatment with a South-Indian twist. We hope we are able to replicate the previous campaign’s success and expand our reach to customers.”
Superstar Salman Khan says, “It’s nice to know Suzuki bikes are going places and Chulbul is always happy to go along for the ride. From Uttar, the action has moved to Dakshin and I hope the people in Purab and Paschim enjoy it as well.”
Mr. Sunil Kukreti, Senior Partner, R.K. Swamy BBDO Pvt. Ltd. says, “The entire campaign is conceptualized keeping in mind the target audience which resides in rural and semi-urban peripheries. We wanted to play along this well-embedded imagery and create a unique blend of North and South. This new TVC gets even bigger and more entertaining.”
The campaign will spread across all mediums including Television, Cinema, Radio, and Print.
STORYBOARD
While in the previous Hayate Ad, we witnessed Chulbul Pandey successfully arresting the fugitive Billa, this time around we will see Salman in his patent Dabanng character chase down Gundappa Kota Srinivasa and his gang to bring an end to the black marketing of film tickets.
The TVC revolves around its novel tagline “Suzuki Hayate, yun hi nahi chalate”. The scene breaks with Gundappa and his gang selling cinema tickets in black market. Enter Salman Khan in his iconic Chulbul Pandey character riding his trusted Hayate. A constable points at Gundappa and the group selling the movie tickets in black. The scene breaks into an action packed chase and run sequence between Gundappa, his gang and Salman who is seen effortlessly riding the Hayate. The Dabanng Khan with his discerning, unmistaken wits and his credible Hayate as his comrade, is ultimately able to arrest Gundappa and cease his black market racket. The TVC ends with Salman reciting the tagline and urging the viewers to buy Hayate.
News Broadcasting
CNN-News18 to host Kolkata Town Hall on Hooghly River
‘Bhalobasa Bengal Inspiring Bharat’ event on April 20 brings cultural icons, trailblazing women and leaders aboard a cruise to celebrate Bengal’s enduring influence.
MUMBAI: Bengal is about to make fresh waves on the Hooghly and this time the current is pure conversation. CNN-News18 is taking its iconic Town Hall format to the waters of the iconic Hooghly River on 20 April 2026 with a special edition titled ‘Bhalobasa Bengal – Inspiring Bharat’. The floating event will celebrate the state’s rich cultural legacy and how its ideas, creativity and spirit continue to shape the rest of the country.
The unique riverside setting draws on Bengal’s history as a cradle of reform, art and intellectual thought. The speaker line-up mirrors that diversity: cultural heavyweights Mithun Chakraborty and Sreenanda Shankar will share the stage with trailblazing “Devis” such as Tanya Sanyal (India’s first woman firefighter in aviation), Ipsita Chakraborty (Kolkata’s first woman bartender) and Reshma Nilofer Visalakshi (Nari Shakti awardee and marine pilot). Music will flow through the celebrated pianist-vocalist duo Sourendro and Soumyojit, while public life and governance will be represented by Smriti Irani, Leander Paes, Saira Shah Halim, Keya Ghosh, Rekha Patra, Roopa Ganguly and Babul Supriyo.
CNN-News18, editorial affairs director, Rahul Shivshankar, said the event honours voices that carry Bengal’s legacy forward. Smriti Mehra, CEO – English & Business News, Network18, added that Bengal’s stories resonate far beyond its borders, especially as the state heads into polls.
From the first woman to battle flames in the skies to legendary actors who shaped Indian cinema, the gathering promises a rich mix of inspiration, courage and candid dialogue. In a city where culture has always flowed as freely as the river itself, CNN-News18 is turning the Hooghly into a floating forum for ideas that matter.
Tune in on 20 April on CNN-News18, CTV and YouTube to catch Bengal’s heartbeat in full flow.
