DTH
Sun Direct provides enhanced web experience
MUMBAI: Sun Direct, the leading DTH player in the South has been at the forefront in delivering value for money services. Adding to their plethora of services, Sun Direct has re-designed their website which provides ease of usage. Customers can log on to www.sundirect.in to get updates about on-going offers, new connections and recharge options.
With the revamped website, Sun Direct goes a step closer to users by offering them quick and intuitive access to all the packages. The redesigned website alsoenables users to skim through the range of packages available and helps them to select best packages for their taste. Not stopping at this, the website alsofeatures the content available on HD channels.
Sun Direct has enhanced the look and feel of the new website. Now subscribers can also use the ‘My Account’ page to add any channels of their interest which is available in Sun Direct in just few clicks. The website has more intuitive user-focused design that presents the important information in one place.
Commenting on this initiative Mr. Mahesh Kumar, Managing Director of Sun Direct, said “The revamped website is a part of our on-going effort to make TV viewing, a truly personal and enhancing experience. We are on a constant drive to provide better services and achieve higher level of customer satisfaction”.
About Sun Direct: Sun Direct is one of the leading DTH players in the country with a current subscriber base over 9 million. Sun Direct has the best offering of south regional channels and provides best value for money with world class entertainment. Sun Direct, now also offers the best of Movies & Sports with the new Cinema + Sports packs which boasts of 4 popular sports channels and nonstop movie services in the 4 south Indian languages . Furthermore, Sun Direct offers unlimited video recording on all its SD + and HD connections at no extra cost. Sun Direct value for money pricing, attractive bundling of products and services that appeal to every segment of the customer chain makes it a category leader in the DTH industry. The Brand Equity, Most Trusted Brands Survey, has also named Sun Direct as one of the top 50 service brands in India.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
