English Entertainment
Striking the right cord, ‘The Reunion’ trailer grabs 1.7 million Youtube and 1.2 million Facebook views
Mumbai, April 26, 2018: The most talked about trailer this week is The Zoom Studio’s first original show, The Reunion…Jab They Met Again. Slated to premiere on Saturday, April 28 @7:30pm, the show has the young and talented Karishma Kohli making her debut as director of the show. Karishma has assisted Kabir Khan on many blockbusters including Ek Tha Tiger, Bajrangi Bhaijaan, Tubelight and New York etc. The trailer of The Reunion… Jab They Met Again has already grabbed 1.7 million YouTube views & on Facebook, it has engaged 1.2 million audiences due to its cinematic-like narrative with high production values and visual appeal.
Besides a promising compelling plot, the actors associated are great performers and have a huge fan following. The show features some talented young actors from the entertainment industry as a part of the star cast including young and quirky actress and model Sapna Pabbi (Breath, The Trip, 24, Khamoshiyan), talented Veer Rajwant Singh (What The Folks, Little Things), the popular face in ad-land Shreya Dhanwanthary (Ladies Room) and the dashing actor seen on TV and ad films Anuj Sachdeva (Sabki Laadli Bebo).
‘The Reunion… Jab They Met Again’ is a 10-episode finite series from The Zoom Studios and will air every Saturday at 7: 30 PM. It is about a group of friends from Bourbon High’s class of 2008 who reunite after 10 years at a hill station where unresolved issues surface and play the party spoiler highlighting the fact that sometimes to look forward, it’s important to rewind and see how far you’ve come.
Director Karishma Kohli says, “The response is very heart-warming and encouraging especially since it’s my first as a director. The concept of The Reunion is relatable to each one of us and the cast have played their roles to perfection in bringing alive the characters. I can’t wait for the premiere and look forward to audience response on the show.”
Anuj Sachdeva says, “I am extremely thrilled with the positive feedback the trailer has received. We had a great time shooting for the show in Panchgani. I am pretty sure people will enjoy watching it as much as we enjoyed making it. I’m sure most will start planning their own reunion after watching this show.”
Sapna Pabbi commented, “When I read the script of the show, I was just blown away. The friends that one makes at high school last a lifetime and I truly felt that I could easily connect to the content and relate to my character. I’m sure the show will get a massive response.”
Veer Rajwant Singh says, “This has been an unforgettable journey. Frankly, I’m little nervous and excited at the same time. I’m looking forward to genuine feedback and hopefully everyone will love it.”
Shreya Dhanwanthary commented, “We have worked with all our heart and soul for this show. I’m sure people will relate a lot with the Reunion. I can’t wait for 28th April and I wish it’ll get an immense response from the audiences.”
UK: The aerial is losing its grip. As broadband becomes the default way Britons watch television, the UK is edging towards a decisive, and divisive, question: should Freeview be switched off by 2034? The issue, highlighted in reporting by The Guardian, has exposed deep fault lines over access, affordability and the future of public service broadcasting.
For nearly 25 years, Freeview has delivered free-to-air television from the BBC, ITV, Channel 4 and Channel 5 to almost every corner of the country. Even now, it remains the UK’s largest TV platform, used in more than 16m homes and on around 10m main household sets. Yet the same broadcasters that built it are now pressing for its closure within eight years.
Their case rests on a structural shift in viewing. Smart TVs, superfast broadband and the Netflix-led streaming boom have pulled audiences online. Advertising economics have followed. By 2034, the number of homes using Freeview as their main TV set is forecast to fall from a peak of almost 12m in 2012 to fewer than 2m, making digital terrestrial television, or DTT, increasingly costly to sustain.
But critics say the rush to switch off risks abandoning those least able, or least willing, to move online.
“I don’t want to be choosing apps and making new accounts,” says Lynette, 80, from Kent. “It is time-consuming and irritating trying to work out where I want to be, to remember the sequence of clicks, with hieroglyphics instead of words. If I make a mistake I have to start again.”
Lynette is among nearly 100,000 people who have signed a “save Freeview” petition launched by campaign group Silver Voices. She fears the government is about to “take [Freeview] away from me and others who either don’t like, can’t afford, or can’t use online versions”.
Official figures underline the fault lines. A report commissioned by the Department for Culture, Media and Sport estimates that by 2035, 1.8m homes will still depend on Freeview. Ofcom’s analysis shows those households are more likely to be disabled, older, living alone, female, and based in the north of England, Wales, Scotland and Northern Ireland.
Freeview is owned by the public service broadcasters through Everyone TV, which also operates Freesat and the newer streaming platform Freely. After two years of review, DCMS is expected to set out its position soon, drawing on three options proposed by Ofcom: a costly upgrade of Freeview’s ageing technology; maintaining a bare-bones service with only core PSB channels; or a full switch-off during the 2030s.
The broadcasters have rallied behind the third option. They argue that 2034 is the logical cut-off, when transmission contracts with network operator Arqiva expire. By then, they say, the cost of broadcasting to a dwindling audience will far outweigh the returns from TV advertising.
Ofcom agrees a crunch point is approaching. In July, the regulator warned of a “tipping point” within the next few years, after which it will no longer be commercially viable for broadcasters to carry the costs of DTT.
Others see risks beyond economics. Questions remain over whether internet TV can reliably deliver emergency broadcasts, such as the daily Covid updates, in the way that universally available DTT can. The UK radio industry has also warned that an internet-only future for TV could push up distribution costs and force some radio stations off air if PSBs no longer share Arqiva’s mast network.
“It is a political hot potato,” says Dennis Reed, founder of Silver Voices, who says he has “dissociated” his organisation from the government’s stakeholder forum, which he believes is “heavily biased” towards streaming.
The Future TV Taskforce, representing the PSBs, counters that moving online could “close the digital divide once and for all”. “We want to be able to plan to ensure that no one is left behind,” a spokesperson says, adding that rising DTT costs could otherwise mean cuts to programme budgets.
The numbers show the scale of the challenge. Of the 1.8m Freeview-dependent homes projected for 2035, around 1.1m are expected to have broadband but not use it for TV. The remaining 700,000 are forecast to lack a broadband connection altogether.
Veterans of the analogue switch-off, completed in 2012 after 76 years, recall similar fears of “TV blackout chaos”. Around 6 per cent of households were labelled “digital refuseniks”, yet a targeted help scheme and a national campaign, fronted by a robot called Digit Al voiced by Matt Lucas, delivered a largely smooth transition.
This time, the BBC is less keen to foot the bill. Tim Davie, the outgoing director general, has said the corporation should not fund a comparable support programme for a Freeview switch-off.
Research for Sky by Oliver & Ohlbaum suggests that with early awareness campaigns and digital inclusion measures, only about 330,000 households would ultimately need hands-on help ahead of a 2034 shutdown.
Meanwhile, viewing habits continue to fragment. Audience body Barb says 7 per cent of UK households no longer own a TV set, choosing to watch on other devices. In December, YouTube overtook the BBC’s combined channels in total UK viewing across TVs, smartphones and tablets, albeit measured at a minimum of three minutes.
That shift may accelerate. YouTube has recently blocked Barb and its partner Kantar from accessing viewing session data, limiting transparency just as online platforms consolidate power.
“When the government chose British Satellite Broadcasting as the ‘winner’ in satellite TV it was Rupert Murdoch’s Sky instead that came out on top,” says a senior TV executive quoted by The Guardian. “There already is such an outsider ready to be the winner in the transition to internet TV; it is YouTube.”
Freeview’s future now hangs on a familiar British dilemma: modernise fast and risk exclusion, or protect universality and pay the price. Either way, the aerial’s days as king of the living room look numbered.
