News Broadcasting
Sony Pix’s ‘Pixathon’ will showcase various celebrated movies of popular franchises back to back
Mumbai, July 24: Sony PIX has come up with yet another original and innovative property for its viewers. ‘PIXATHON’ will showcase various celebrated movies of popular franchises back to back which will have the audience glued to their seats. Watch your favourite movie series such as Rocky, Shrek, Iron Man, Spiderman, Mission Impossible and all of Bond series back to back only on Sony PIX. The channel is also carrying out innovative campaigns to promote the premiere of their blockbuster movies.
To start with, the viewers got a chance to meet the ‘Green Hero’. The organic eating and eco-friendly hero Shrek launched the ‘Go Green’ project to promote the premiere of the movie. The viewers took part in the first ever Shrek PIXATHON and watched all 4 Shreks back to back on July 21.
For the first time in India the viewer’s also got the chance to watch the sexy, hot and stylish Robert Downey as Iron Man 1 and 2 back to back only on Sony PIX. Tony Stark’s stylish and charismatic mean machine livened up the small screen on July 13.
In future, the fans will also get the opportunity to be part of the Rocky legacy as they participate in ‘Discover the Rocky in You’ campaign. The motivational, inspiring and emotional story of the boxing icon will come alive on Sony PIX on August 4 as it premieres Rocky 1, 2, 3, 4, 5 & 6. Also, swinging its way to the small screen is the Spiderman PIXATHON. The fans can catch all four parts of the web slinging superhero back to back on August 15. It doesn’t stop here…very soon; viewers will also get a chance to watch all of Mission Impossible and Bond series.
To break the clutter around channel association the property has been termed PIXATHON.
Saurabh Yagnik, EVP & Business Head, Sony PIX added, “This year we have enthralled our audiences with the two biggest premieres on television, Men in Black 3 and The Amazing Spiderman – the highest rated premieres of 2013. We have significantly stepped up our investments in acquiring high quality content and popular franchises. We also constantly strive to interact and engage with our viewers, by not just offering exceptional titles but also presenting them a completely memorable viewing experience. PIXATHON is one such initiative by us that will bring us another step closer to our audience.”
So with titles like Shrek, Rocky, Spiderman, Mission Impossible and the entire Bond series to showcase in their library, Sony PIX is sure to pose a stiff competition to the other English movie channels.
News Broadcasting
CNN-News18 to air live counting day coverage for five state election results on May 4
The channel is rolling out its biggest election coverage machinery yet for results day on 4th May
NOIDA: The votes have been cast. Now comes the reckoning. CNN-News18 is pulling out all the stops for results day on 4th May, when counting begins across five battleground states — West Bengal, Assam, Kerala, Tamil Nadu and the Union Territory of Puducherry — in what promises to be one of the most closely watched electoral verdicts in recent memory.
The channel’s coverage, titled Battle for the States: The Verdict, kicks off at 7am and runs through the day across linear TV, connected television and YouTube. It is the culmination of CNN-News18’s multi-format editorial initiative, Battle for the States, which has tracked the polls from the beginning under the theme Road to Power.
At the operational heart of the coverage will be the Live Results Hub, the channel’s central command centre built to collate, verify and process real-time data flowing in from reporters stationed at counting centres across constituencies. The hub combines newsroom intelligence, analytics and on-the-ground reporting to deliver what the channel promises will be the fastest and most accurate results coverage in English news.
Leading the on-air charge will be primetime anchors Rahul Shivshankar, Anand Narasimhan, Aman Sharma, Nabila Jamal and Shivani Gupta. They will be joined by a wide panel of commentators including author Chetan Bhagat; GVL Narasimha Rao, senior leader of the BJP; Smita Prakash, editor of ANI; activist Saira Shah Halim; political analyst Sumanth C Raman; Abhijit Iyer Mitra, senior fellow at IPCS; Amitabh Tiwari, founder of VoteVibe; columnist Abhijit Majumdar; Nalin Mehta, managing editor of MoneyControl; political analyst Tehseen Poonawalla; senior journalist Subir Bhaumik; and political analyst Manojit Mandal.
Shivshankar, who serves as editorial affairs director at CNN-News18, set out the stakes plainly. “Counting day is one of the most watched events in the electoral cycle, where speed and credibility are tested in real time,” he said. “Battle for the States: The Verdict is built on that promise, combining ground reporting, sharp analysis and cutting-edge election technology to give viewers the clearest and fastest route to the verdict. On May 4, CNN-News18 will once again be the nation’s most trusted channel to witness democracy in action.”
Smriti Mehra, chief executive of English and Business News at Network18, framed the coverage in broader terms. “Elections are defining national events, and audiences turn to brands they trust in moments that matter,” she said. “CNN-News18 has consistently led from the front in every election coverage, and this special programming reflects the scale of our ambition and editorial strength.”
The channel has form here. It claims to have been India’s most preferred English news destination for election results for the past 20 years, covering everything from the 2024 general elections to the Delhi, Maharashtra, Bihar and BMC polls on the back of what it calls an “Always First, Always Right” record. Five states, one day, and a nation waiting for answers. The clock starts at 7am on 4th May.
