Movie Channels
Sony MAX set to fly high with the MAX Television premier of super hero: Krrish 3
MUMBAI:It’s that time of the year when Sony MAX, the premium Hindi movies channel, brings to you the best of Bollywood flicks right in the comfort of your home. The Indian super hero with a cape, sporting a mask, muscles of steel and a heart of gold-Krrish 3 to premier on MAX on Sunday,8th June 2014 at 1pm and Saturday,14th June 2014 at 8pm.
Sony MAX will be back to showcasing a line-up of engaging movies which would keep the audience entertained. Krrish 3 the blockbuster grossing over 100 crore is about Krishna aka Krrish (Hrithik Roshan) living a happy married life in India with his wife Priya (Priyanka Chopra) and scientist dad Rohit (Hrithik in dual role), while helping the masses with his superpowers and struggling to keep a steady job. In another part of the world, an evil handicapped man named Kaal (Vivek Oberoi) has used his DNA to generate a team of human-animal mutants. Kaya(Kangana Ranuat) and other mutants create havoc among the masses of India but are counter-acted by Rohit’s scientific genius.
When asked about the Krrish 3, Hritik Roshan said “A film this size and this magnitude has not been attempted. One of the qualities of Krrish is that we really don’t know the extent of his powers.” Speaking on the magnificent sets created for Krrish 3, he added “Special effects play a very important part in a movie like this, but they can help enhance the movie only to a certain extent, you have to build real sets also for the look and feel. We built one such set in Hyderabad. It was a huge set which ran for almost a mile. We shot quite a lot on this set and I thought it was really an amazing set to shoot at.”
Rakesh Roshan commented about how he conceived the idea of making Krrish 3- “Whenever I make films, I always tend to venture into new subjects, which are difficult and give me sleepless nights. I take these subjects and then I visualize the screenplay which will be appreciated and understood in small towns and also for those who stay in Manhattan or in countries other than India. I make the movies keeping in mind the audiences of the world, and for a movie like Krrish 3 the strongest element is the story and the content. We worked for year on the story, I got the idea of a super villain who has a lot of powers in him, a lot more powers than what Krrish has. We have done a fabulous job and I am very proud that we have done all the VFX work in India. ”
How will Krrish find Kaal and what will their final face-off entail, find out more in the MAX Television premier of ‘Krrish 3’ on Sunday,8th June, 1PM and Saturday,14th June, 8PM, Only on MAX
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
