Factual
SOM Group soon to launch new “Premium Vodka”, filled with surprises in every sip
MUMBAI, 26th August, 2013: SOM Distilleries Private Limited (SDPL) from SOM Group, has become a favorite choice among drinkers of all age group when it comes to taste and fine quality alcohol. With the tremendous response and success to ‘Milestone 100 Whisky’, which has now become a favored choice among whisky drinkers, SOM Group is all excited and high spirited to launch their new “Premium Vodka.”
This New Premium Vodka will soon be launched in Central India (Madhya Pradesh) and North India (Delhi), targeting at the young and young at heart people with the theme of “Stay Naughty”. This Vodka will represent the high end distilled vodka that comes with International standards, refreshing with soul satisfying taste, excellent packaging and will deliver more than its value to its people.
Mr. Deepak Arora, CEO, SOM Group of Companies, says” With the success of Milestone 100 Whisky, we are overjoyed that people loved our product, with the gained energy and love, we are now all set to offer something more enjoyable to our drinkers, ie we will shortly launch our new “Premium Vodka”. This vodka is made for the people who love to stay young and who enjoy their life at each step. With our new Premium Vodka we wish to offer vodka made from finest ingredients which gives you a smooth and clear luxurious white spirit that will satisfy your spirit.”
Our Premium Vodka will feature the finest ingredients as it goes through triple distillation through charcoal which enhances the vodka’s high-definition purity and clarity of taste. This Vodka delivers a drink that tastes outstanding – whether enjoyed neat, on the rocks, or in the mix with a favorite cocktail. Our Vodka will provide great taste and pleasure which will make the drinkers to fall in love with it, as it will gratify and fill all their sense with satisfaction and joy. During the consumption of our Premium Vodka, a delivery of a smooth and clear luxurious white spirit will be felt and enjoyed, which is pure and gives experience of rich and quality vodka.
The packaging of the Vodka will showcase a semi frosted bottle with a very unique shaped glass, which will redefine the whole packing style and will stand out in the Indian market. The packaging will consist of uniqueness and creative design, which will be elegant and appealing. The packaging of the vodka will speak for it self and will attract more drinkers along with nondrinkers who will be attracted by it looks and will love to add it in their showcase collection.
Our Premium Vodka promises everything that a complete life should have fun, enjoyment, zest and, above all, Naughtiness. It is a pure form of taste and quality, providing great value for money that will content our customer with every sip. It comes with unique positioning and advertising along with unique design promising the call for Stay Naughty, giving the brand a different attitude and a mindset every youngster can identify with.
It is time to get ourselves ready to explore the new Surprising Premium Vodka which is a complete mixture of pure taste, quality and smoothness, along with extra attractive design which is soon to be the talk of the town.
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National Geographic launches ‘Postcards from Hong Kong’ with Ridhi Dogra
New series explores the city’s hidden gems and vibrant contrasts, premiering 28 March.
MUMBAI: Ridhi Dogra just sent a postcard from Hong Kong that’s worth framing because when a bustling metropolis reveals its quiet trails and timeless traditions, even the skyline takes a back seat. National Geographic has unveiled Postcards from Hong Kong, a refreshing travel series hosted and curated by actor Ridhi Dogra. Produced by National Geographic Creative Works in collaboration with the Hong Kong Tourism Board, the show offers an intimate, Indian traveller’s perspective on one of Asia’s most iconic cities, moving beyond its glittering harbour and skyscrapers to uncover serene beaches, scenic hiking trails and deep cultural traditions.
Across three visually rich episodes, Ridhi journeys through contrasting sides of Hong Kong. The first episode takes her on a quieter path of self-discovery to places like Sai Kung, Big Wave Bay, Dragon’s Back, Tai O, Ngong Ping, Po Lin Monastery and the Tian Tan Buddha. The second episode dives into the city’s energetic side, from the bustling streets of Causeway Bay to Happy Valley Racecourse, Michelin-starred spots and luxury shopping at Landmark.
Ridhi Dogra said, “Being part of Postcards from Hong Kong with Nat Geo was a deeply enriching experience. What I love about this journey is that it goes beyond the obvious; it’s not just about the skyline or the speed of the city but about the stories that live in its quieter corners.”
A National Geographic India spokesperson added, “With Postcards from Hong Kong, we set out to go beyond the familiar and explore the city through a more intimate, human lens.”
Hong Kong Tourism Board director of South Asia Puneet Kumar noted, “Postcards from Hong Kong is a reflection of meaningful storytelling that brings the city to life in an immersive way. It beautifully captures the diversity and spirit that define Hong Kong.”
Blending travel, culture and personal storytelling, the series celebrates Hong Kong as a city of contrasts where modern life meets tradition and every corner holds a story waiting to be discovered. It premieres on 28 March at 8 pm on the National Geographic Channel and will also stream on JioHotstar.
In a world of hurried travel reels, Postcards from Hong Kong slows things down just enough to let viewers truly see the city not just its lights, but its layers, proving that the best souvenirs are the stories you bring home.
