Brands
Spirit of expansion: AABL takes its premium portfolio to Jharkhand
MADHYA PRADESH: Associated Alcohols & Breweries Ltd (AABL) is going east. The Indore-based spirits maker has uncorked its premium portfolio in Jharkhand, bringing Nicobar Indian Dry Gin, Titanium Triple Distilled Vodka, and whiskeys Hillfort and Central Province to a state it reckons is ready for the good stuff.
The move, announced on 11 December, marks another notch in AABL’s strategy to colonise high-potential markets across India. Jharkhand, with its growing urban centres and rising disposable incomes, presents what the company calls “strong growth potential”—corporate speak for “people there want to drink better.”
“We are pleased to introduce our premium portfolio to the Jharkhand market,” says AABL managing director Prasann Kumar Kedia. “The launch marks another significant step in our strategy to expand our national footprint.”
The company is betting that Jharkhand’s “discerning customers” will develop a taste for its craft credentials. Nicobar’s dry gin aims to ride the juniper wave that’s swept urban India, whilst Titanium’s triple-distilled vodka promises the sort of smoothness that makes morning-after regrets slightly less painful. Meanwhile, Hillfort and Central Province target the whiskey drinkers who’ve outgrown the usual suspects.
AABL, which trades on the BSE (scrip code 507526) and NSE (symbol ASALCBR), has been systematically building its presence beyond its Madhya Pradesh heartland. The company operates from Khodigram in Khargone district, where it presumably distills the good stuff before dispatching it to new frontiers.
Whether Jharkhand develops a taste for premium spirits or sticks with the familiar remains to be seen. But AABL is clearly banking on eastern ambitions—one well-crafted tipple at a time.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
