Film Production
Shemaroo Entertainment Ties-up with TikTok and Vigo Video
MUMBAI: Shemaroo Entertainment Limited, a leading content powerhouse has tied-up with Vigo Video and TikTok. This association will promote Shemaroo’s Bollywood merchandise brand – Yedaz. Yedaz – Bollywood Madness by Shemaroo is the official Bollywood licensing and merchandising rights holder with a presence in more than 15 different categories like T-shirts, coffee mugs, coasters, mobile covers, cushions and other exciting product line-ups, Vigo Video and TikTok apps are renowned for creating, sharing and discovering short user generated videos. Both the apps are leading the top charts of Google Play store and iOS free app charts.
In the first phase of partnership between Yedaz by Shemaroo and Vigo Video will see the audio and video content of Shemaroo on Vigo Video platform, followed by a presence on TikTok in the next phase. Consumers who login to TikTok and Vigo platforms will have access to a wide array of famous Bollywood dialogues and music from Shemaroo’s library of blockbusters. They can make promotion videos enacting the popular dialogues from epic Bollywood movies. In addition, the Vigo app will be promoted on Shemaroo’s social media and other media assets.
For all the Bollywood buffs who expect some surprise, Shemaroo will upload their exclusive and iconic dialogues which will be used as skins by audiences who participate in Yedaz-Vigo contest. The winners of this contest will win exclusive gift hampers from Yedaz along with exciting discounts and offers for purchasing exclusive Bollywood merchandise on Yedaz.com.
Film Production
Priyanka Kaur Dhillon joins SVF Entertainment as lead for music distribution
A seasoned content dealmaker with 16 years in digital and satellite media joins the Bengali entertainment powerhouse as it pushes into the pan-India music market
Mumbai: Priyanka Kaur Dhillon has made her move. The content acquisitions and commercials veteran, most recently commercial manager at Sony Pictures Networks India, has joined SVF Entertainment as lead for music distribution, stepping into one of the more interesting briefs in regional entertainment right now.
SVF is no ordinary regional label. Over 30 years it has built a formidable legacy in Bengali cinema and music, driven by culturally resonant storytelling and a catalogue that consistently punches above its weight. Its recent success with Chiraiya underlines the point. But the Kolkata-based powerhouse now has its sights firmly set beyond Bengal, most visibly through Legacy, a rap reality series produced in collaboration with hip-hop label Kalamkaar that signals a deliberate push into the pan-India music ecosystem.
Dhillon brings precisely the kind of muscle SVF needs for that expansion. At Sony Pictures Networks India, she led film acquisition and commercials and handled music licensing across the entire satellite network. Before that, she spent nearly 15 years at Hungama, rising to assistant general manager and leading strategic content licensing for the platform’s digital entertainment business, with a particular focus on international markets. Her label relationships span the full roster: Sony Music, Universal Music, Warner Music, Believe International, Tunecore, The Orchard and a clutch of smaller aggregators. She has negotiated and closed deals with Hollywood studios, Bollywood production houses and regional content players alike, building pricing models and deal structures off data analysis rather than instinct.
Announcing the appointment, Dhillon said she was “thrilled to begin this journey with an iconic Bengali music label and content powerhouse,” adding that SVF’s “constant drive to push boundaries” was what drew her to the role.
SVF has spent three decades proving that regional does not mean limited. With a sharp commercial operator now steering its music distribution, its bid to go national just got a good deal more serious.
