Kids
Salman Khan & Chhota Bheem ‘KICK’ it together for POGO
MUMBAI: In a first of its kind venture, POGO has partnered with upcoming Bollywood movie Kick to create a special TV presentation with Salman Khan and Chhota Bheem. The special titled Bheem aur Salman ki Kickwill air on 27 July at 12:00 PM only on POGO.
The 90 minute special presentation is an action-packed combination of Salman Khan’s antics and never-seen-before episodes of Chhota Bheem. Audiences will be entertained by both superheroes sharing anecdotes on defeating villains and displaying some super cool moves, especially their own unique kick style.
Salman had some candid confessions to make about Chhota Bheem. He said, “Mere bare meinitna mat sochna, dilmeinaatahu, samajhmeinnahin. Lekin Chhota Bheem tohdilmeinbhiaatahaiaursamajhmeinbhi.”
“Villain Bheem kepeeche, Bheem villain kepeeche”, Salman chuckled at this remembering his dialogue from the film and exclaimed, “Too much fun!”
Krishna Desai, Ex. Director & Network Head – Kids, South Asia, Turner International India Pvt. Ltd. said, “At Turner, we believe in engaging our audiences by delivering unique and entertaining content. This one of a kind partnership between POGO and Kick will bring together India’s most beloved heroes – Salman Khan and Chhota Bheem! We couldn’t be more excited at the promising success of this initiative!
For Bheem aur Salman ki Kick, Salman Khan recorded links that will be synced with the plot, boosting the narrative to that of a Bollywood mega blockbuster.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
