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Revamp the Dominant News Pattern through India 24X7 Kya Khabar Hai!

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MUMBAI: India 24×7 ushers in a breadth of fresh air, revamping the dominant pattern of Indian News channel and bringing Hope amidst apparently gloomy happening. India 24X7 a national Hindi ‘Free To Air (FTA)’ news Channel is going to start operations in Indian domain from October 24, 2015.

 

To cut the morass of market, the channel aims to serve family entertainment, healthy viewing and distinctive news to upgrade its viewers to make informed choices rather than only news. To draw fringe audience on to the channel, anchors will play a key role. Their personality, styling and reliability will determine which audiences find resonance with the brand.

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 While the news genre is traditionally seen as largely an individual viewing space, India 24×7 wishes to create a family appointment viewing experience. It will attract different age groups and different gender skews. It will also address viewers who are young in terms of mindset and shared value.

 

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Channel Editor Vasindra Mishra said, “India 24X7 will choose clarity over aggression, Jankari over sensationalism. It endeavours to offer ‘distinctive news’ as opposed to breaking news, or sensational news. With our family viewing objective, the flavour of coverage will focus on the positive side of every story and also enliven us through its entertainment quotient.”

 

Mishra went on to add, “If you look at existing news programmes, you will find that majority of the news channels are busy proliferating negativity in the society as if there is no hope available for them. But, India 24X7 believes in hope. We will try to fish out hope even from the tragic incidents.”

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Traditionally, news genre targets male 35+ audiences, but India 24×7 is young at heart through the presentation of its content.  The channel will work on inventory of 12 mins per hour giving more content and news to the viewers that brings knowledge and empowers them.

 

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The channel is available on major DTH platforms and local cable networks like Dish TV, Airtel, Tata Sky, DD Free Dish, Siti Cable, Fastway, Digi Cable, DEN, Hathway, In Cable, GTPL and other local cable networks.

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News Broadcasting

Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore

PAT improves to Rs 306.6 crore, margins steady amid cost pressures.

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MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.

Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.

However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.

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Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.

At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.

On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.

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Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.

The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.

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