Music and Youth
Renault MTV Roadies Xtreme powered by OPPO co-powered by ID Shoes & Durex ups its ante with marquee sponsors for its milestone season
Having garnered an overwhelming response and appreciation year-on-year for fifteen long years, cult reality show, Roadies is back with its all new season, Roadies Xtreme. From being India’s first ever adventure based reality show to being the longest running adventure reality show, Roadies has re-defined the meaning of road expedition on Indian television. The milestone year of the show is nothing less than a carnival for sponsors as leading brands in the country grab the opportunity to be associated with Roadies Xtreme. The latest edition of the show promises to go beyond the usual and be ‘Xtreme’ in every sense of the word as it clinches to lucrative deals with leading brands in the country. Along with Renault as the title sponsor, mobile communications giant, OPPO has come on board as the powered by sponsor while ID Shoes and Durex have come together as co-powered by sponsors.
The fourteenth season attracted significant viewership which stood at 140.5 million (All India 2+). With such a strong following, the latest season promises to bring in more audiences with its unique new twist while retaining the flavor that Roadies is known for. Having propelled many to be a part of an incomparable journey that enables a person to come across his or her potential, Roadies has shown the youth of the country the mirror that reflects what they truly are and where their capabilities lie. Taking the fifteenth edition, a notch higher Roadies will offer its viewers a season filled with utmost thrill, excitement and adrenaline rush.
Commenting on the completion of fifteen years of India’s cult reality show, Viacom18, Chief Operating Officer, Mr. Raj Nayak said, “The completion of fifteen years of a reality show in India is a milestone in itself. Roadies has not only set new benchmarks for itself but for other shows in the reality TV show space. MTV is the only channel in the country that understands the psyche of the youth and keeping in mind their needs, the channel never fails to reinvent itself. The show has not only successfully maintained to be relevant through these fifteen years but has also created a cult following for itself.”
Elaborating on sponsorship deals, Viacom18, Head – Youth, Music and English Entertainment, Ferzad Palia said, “Roadies, through the years, has not only gained immense popularity but has built a loyal fan base like no other youth-based channel in India. The ever-increasing viewership base of the show amongst the youth is the result that the brands are keen on associating with the show. We aim at establishing a significant equity and create innovative brand propositions through our association with sponsors like Renault, OPPO, ID Shoes and Durex this time around.”
“Associating with Roadies for three consecutive years is a result that our collaboration with MTV has been successful. Roadies is synonymous to travel, exploration and adventure just like Renault DUSTER. The show has managed to garner positive response from the very first season from the youth and we are confident that this season will be ‘XTREME’-LY fruitful as well.” Renault India, Marketing, Head, Virat Khullar says.
Throwing up some twisted surprises for not only audience and contestants but also the gang leaders will be, veteran Roadie, Rannvijay Singha. While he ushers the ‘unexpected’ this time around, adventure squad – Girl Boss, Neha Dhupia, Indian Television’s heartthrob, Prince Narula, seasoned Roadies judge, Nikhil Chinapa and celebrated rapper, Raftaar will embark on the most exciting and adventurous driving sojourn of their lives along with their gang members this Saturday, February 18 at 7.00 PM. Braving extreme conditions and fighting it out along with the gang leaders, Roadies will commence their journey from the picturesque locations and the extreme climatic conditions of Shillong, followed by Kaziranga, Bhalukpong, Itanagar and Ziro.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
