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Rediffusion DY&R partners 2 of the top 10 brands in the list of India’s Most Valuable brands
23rd July 2006, Mumbai: Rediffusion DYR has had the distinction of having 2 of its brands in the top 10 in the listing of India’s Top 100 Most Valuable Brands. Airtel has been with Rediffusion since its very launch and Colgate for over two decades.
The exhaustive study conducted by 4Ps Business & Marketing – India’s leading Business & Marketing magazine in association with ICMR, researched over 852 brands out of 30,000 in India.
Mr. Preet Bedi – President, Rediffusion DY&R said, “We are proud that we have been the sole communications partners of these brands and have had the opportunity of making significant strategic and creative contributions over the years.”
The agency also has the honour of having 3 other brands in the list of the “Top 100 Most Valuable Brands”. These are Eveready, Indian Oil and Taj Hotels.
Having been with Airtel since its inception, Rediffusion DY&R has been instrumental in building its image and positioning in the market. Colgate whose partnership with Rediffusion DY&R has been for over two decades has the honor of being voted “India’s Most Trusted Brand” across all categories in the Brand Equity ORG-MARG AC Nielsen Survey for the past three years consecutively.
The six-month comprehensive study initiated by 4Ps Business & Marketing, and ICMR, evaluated the selected brands, using the latest tools in market research and quantitative analysis. The study measured the response of the consumer to the brands against certain parameters, which included Image & Perception, Brand Awareness, Brand Loyalty, Brand Association and Brand Performance. The research produced some stunning results and highlighted the evolving perceptions of consumers towards different brands across all product categories in today’s competitive market.
For more information, please contact
Cheryl Pereira: Rediffusion DY&R – PR, 9821641501
Ajay Verma: Rediffusion DY&R – 982123783
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Induction cooktop demand spikes 30× amid LPG supply concerns
Supply worries linked to West Asia tensions push households and restaurants to turn to electric cooking alternatives
MUMBAI: As geopolitical tensions in West Asia ripple through global energy supply chains, the familiar blue flame in Indian kitchens is facing an unexpected challenger: electricity.
What began as concerns over the availability of liquefied petroleum gas (LPG) has quickly evolved into a technology-driven shift in cooking habits. Households across India are increasingly turning to induction cooktops and other electric appliances, initially as a backup but now, for many, a necessity.
A sudden surge in demand
Recent data from quick-commerce and grocery platform BigBasket highlights the scale of the shift. According to Seshu Kumar Tirumala, the company’s chief buying and merchandising officer, demand for induction cooktops has risen dramatically.
“Induction cooktops have seen a significant surge in demand, recording a fivefold jump on 10 March and a thirtyfold spike on 11 March,” Tirumala said.
The increase stands out sharply when compared with broader kitchen appliance trends. Most appliance categories are growing within 10 per cent of their typical demand levels, while induction cooktops have witnessed explosive growth as households rush to secure an alternative cooking option.
Major e-commerce platforms including Amazon and Flipkart have reported rising searches and orders for induction stoves. Quick-commerce apps such as Blinkit and Zepto have also witnessed stock shortages in major metropolitan areas including Delhi, Mumbai and Bengaluru.
What was once considered a convenient appliance for hostels, small kitchens or occasional use has suddenly become an essential addition in many homes.
A crisis thousands of miles away
The trigger for this shift lies far beyond India’s kitchens.
Escalating conflict in the Middle East has disrupted shipping routes through the Strait of Hormuz, one of the world’s most critical energy corridors. Nearly 85 to 90 per cent of India’s LPG imports pass through this narrow waterway, making the country particularly vulnerable to supply disruptions.
The ripple effects have been swift.
India currently meets roughly 60 per cent of its LPG demand through imports, and tightening global supply has already begun to affect domestic availability and prices.
Earlier this month, the price of domestic LPG cylinders increased by Rs 60, while commercial cylinders rose by more than Rs 114.
To discourage panic buying and hoarding, the government has also extended the mandatory waiting period between domestic refill bookings from 21 days to 25 days.
Restaurants feel the pressure
The strain is not limited to households. Restaurants, hotels and roadside eateries are also grappling with supply constraints as commercial LPG availability tightens under restrictions imposed through the Essential Commodities Act.
In cities such as Bengaluru and Chennai, restaurant associations report that commercial LPG availability has dropped by as much as 75 per cent, forcing many establishments to rethink their kitchen operations.
Some restaurants have reduced menu offerings, while others are rapidly installing high-efficiency induction systems, creating hybrid kitchens where electricity now shares the workload with gas.
For smaller eateries and roadside dhabas, the shift is less about sustainability and more about survival.
A potential structural shift
The government has maintained that there is no nationwide LPG crisis and has directed refineries to increase production to stabilise supply.
Nevertheless, the developments of March 2026 may already be triggering a longer-term behavioural shift.
For decades, LPG has been the backbone of cooking in Indian households. However, recent disruptions have highlighted the risks of relying on a single fuel source.
Increasingly, households appear to be hedging against uncertainty by adopting electric cooking options to guard against price volatility and delivery delays.
If the current trend continues, the induction cooktop, once viewed as a niche appliance, could emerge as a quiet symbol of India’s evolving kitchen economy.
