News Broadcasting
PVR introduces Privilege Card at Directors Cut at Vasant Kunj in New Delhi
NEW DELHI: PVR Cinemas today announced the launch of the DC Privilege card, the first of its kind in house transaction platform and marketing scheme in the world of cinema entertainment at Director’s Cut (DC), its premium Cineplex brand, located at the Ambience Mall, Vasant Kunj, New Delhi.
Conceived by Ajay Bijli, Chairman and Managing Director, DC Privilege will offer a whole new level of movie watching experience and wealth of benefits to PVR Director’s Cut’s patrons in exclusivity, with the view toward expanding the format to the rest of the circuit at a later stage.
Merging entertainment and hospitality into the ultimate movie going experience, Director’s Cut today brings the DC Privilege card. A reloadable store value card holding a monetary value ranging anywhere from Rs. 3,000 to a maximum of Rs. 50,000, the DC Privilege card will make purchasing movie tickets online or at the box office or settling in-auditorium food and beverage bill a swift and seamless transaction. “Key in your card account number at the PVR Director’s Cut website or swipe your card at Director’s Cut’s box office or in the comfort of your seat during a show, and you are done. You will no longer have to be waiting for change or credit card approval, a process sometimes inconvenienced by jittery data networks.”
On the launch of Director’s Cut, Privilege cards, Mr. Renaud Palliere, CEO, International Development, PVR Ltd said, “We have always been on a spree to innovate and offer premium services to our movie lovers. The Privilege card will add the luxury of ease and convenience the unmatched cinema viewing experience at Director’s Cut coupled with exclusive privileges and perks available at like-minded retail brand partners like Diamond Tree, Johnson Watches, to name a few in the vicinity of the mall and beyond, including but not limited to Mistral.”
Ms Cherry Sahni, Director, Chief Designer for Diamond Tree commented, ”We are delighted to be one of the founding retail partners of the PVR Director’s Cut Privilege Car
d® initiative and extend exclusive privileges at our stores to Director’s Cut’s clientele”.
Likewise, Mr. Anil Madan, Director of Johnson Watches Company added: “PVR Director’s Cut and Johnson Watches share similar values in terms of product excellence and customer service quality, and we believe this natural synergy will be accretive for Director’s Cut Privilege Card® and benefit its members.
News Broadcasting
BBC to cut up to 2,000 jobs in biggest overhaul in 15 years
Cost pressures and leadership change drive major workforce reduction plan
LONDON: BBC has unveiled plans to cut up to 2,000 jobs, roughly 10 per cent of its global workforce, in what marks its biggest downsizing in 15 years.
The announcement was made during an all-staff meeting led by interim director-general Rhodri Talfan Davies, as the broadcaster moves to tackle mounting financial pressures and reshape its operations.
Between 1,800 and 2,000 roles are expected to be eliminated from a workforce of around 21,500. The cuts form part of a broader plan to save £500 million over the next two years, aimed at offsetting rising costs, stagnating licence fee income and weaker commercial revenues.
In a communication to staff, BBC interim director-general Rhodri Talfan Davies said, “I know this creates real uncertainty, but we wanted to be open about the challenge,” acknowledging the impact the move would have across the organisation.
The restructuring comes at a time of leadership transition. Former director-general Tim Davie stepped down earlier this month, with Matt Brittin, a former Google executive, set to take over the role on May 18, 2026.
While some cost-cutting measures are being implemented immediately, the majority of the structural changes are expected to roll out over the next few years, with full savings targeted by the 2027–2028 financial year.
The broadcaster had earlier signalled its intent to reduce its cost base by around 10 per cent over a three-year period, warning of “difficult choices” as it adapts to shifting economic realities and audience expectations.
With operating costs hovering around £6 billion annually, the BBC’s latest move underscores the scale of the financial challenge it faces, as it balances public service commitments with the need for long-term sustainability in an increasingly competitive media landscape.
