Kids
POGO’s Chhota Bheem & Chutki and CN’s Tom & Jerry, Kris and Ben 10 walk the ramp
MUMBAI: Asia’s largest fashion property ‘India Kids Fashion Week’ 2014 saw children dazzle the ramp by entertaining kids, parents and everyone with their favourite characters from POGO- Chhota Bheem and Chutki and evergreen Tom & Jerry, uber school student Kris(from Roll No. 21) and Ben 10 from Cartoon Network.
The commencing show showcased Pooja Jhunjhunwala and Rachna’s collection on mythology with little angels. Indian superhero – POGO’s very own Chhota Bheem was the show stopper accompanied the couture designer Rocky S.
Adding to the desi tadka, POGO’s Chutki (from Chhota Bheem series) walked the ramp with television actress Shraddha Arya and television actor Nandish Sandhu for designer Kanchan Bawa who showcased a blend of Indian, western and indo-western party wear range.
Other shows comprised of creations by renowned kids wear brand Max. The collection for young boys and girls had lightweight fabrics. Versatile TV actor Ali Asgar, immensely loved by all as ‘Dadi’ from Comedy Nights with Kapil along with the hilarious and legendary cat and mouse duo Tom & Jerry from Cartoon Network accompanied the little children on the ramp on this show. Another show by Sheena Creations created a mood to party and unwind through their collection showcasing party wear for little boys and girls. Ace choreographer Terrence Lewis along with the funny and smart Kris from Cartoon Network was seen dancing on the ramp. OKS Boys attracted positive attention through eclectic beach-wear, rockstar and casual wear. The highlight of OKS Boys when uber cool, alien superhero Ben 10 from Cartoon Network who walked the ramp with renowned singer Armaan Malik.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
