Kids
Nicktoons welcome kids to their New Academic year with their Immersive School Contact Program
MUMBAI: As the kids kickstart the new academic year, Nickelodeon is all set to amp up the fun and entertainment quotient for kids with the latest edition of School Contact Programme. Presented by Ford, Co-powered by Casio and Parle Mazelo in association with Yellow Diamond Rings, India’s leading kids’ entertainment franchise is back with it’s annual ritual of welcoming children across schools with a high decibel power packed programme.
The latest edition will have two campaigns run under this program – Turn Up the Fun with Nickelodeon’s Gattu Battu and SONIC’s Prank Sessions with Golmaal Jr. Nicktoons. The program is specially designed for the young viewers that will inspire them to welcome the new academic year on a positive happy note.
Organised across 650 schools, the campaign kick-started on July 22 for a period of four weeks and will see Nickelodeon and SONIC’s favourite characters –Magictoon Rudra, Super Jasoos Gattu-Battu and Prank gang of Golmaal Jr engage with children in schools across the country. The channel will host a blend of fun games, interactive activities, selfie sessions which will give our young viewers a chance to win some exciting prizes. The month long school contact program will be conducted across 17 cities including – Delhi, Mumbai, Chennai, Kolkata, Aurangabad, Surat, Kanpur, and Pune to name a few.
Speaking about the initiative, Nina Elavia Jaipuria, Head, Hindi and Kids TV Network commented on the initiative, “At Nickelodeon, catering to children and their evolving entertainment preferences has been at the core of all our initiatives. We treat every campaign with an innovative approach to create inspiring, unique and meaningful experiences for kids. With this edition of the School Contact Programme, we look forward to positively engage with kids beyond television by providing them with an immersive platform to interact with their favourite toons.”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
