Kids
Nicktoons welcome kids to their New Academic year with their Immersive School Contact Program
MUMBAI: As the kids kickstart the new academic year, Nickelodeon is all set to amp up the fun and entertainment quotient for kids with the latest edition of School Contact Programme. Presented by Ford, Co-powered by Casio and Parle Mazelo in association with Yellow Diamond Rings, India’s leading kids’ entertainment franchise is back with it’s annual ritual of welcoming children across schools with a high decibel power packed programme.
The latest edition will have two campaigns run under this program – Turn Up the Fun with Nickelodeon’s Gattu Battu and SONIC’s Prank Sessions with Golmaal Jr. Nicktoons. The program is specially designed for the young viewers that will inspire them to welcome the new academic year on a positive happy note.
Organised across 650 schools, the campaign kick-started on July 22 for a period of four weeks and will see Nickelodeon and SONIC’s favourite characters –Magictoon Rudra, Super Jasoos Gattu-Battu and Prank gang of Golmaal Jr engage with children in schools across the country. The channel will host a blend of fun games, interactive activities, selfie sessions which will give our young viewers a chance to win some exciting prizes. The month long school contact program will be conducted across 17 cities including – Delhi, Mumbai, Chennai, Kolkata, Aurangabad, Surat, Kanpur, and Pune to name a few.
Speaking about the initiative, Nina Elavia Jaipuria, Head, Hindi and Kids TV Network commented on the initiative, “At Nickelodeon, catering to children and their evolving entertainment preferences has been at the core of all our initiatives. We treat every campaign with an innovative approach to create inspiring, unique and meaningful experiences for kids. With this edition of the School Contact Programme, we look forward to positively engage with kids beyond television by providing them with an immersive platform to interact with their favourite toons.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
