Kids
Nickelodeon reveals its engaging summer content line-up
KOLKATA: Nickelodeon is set to amuse kids in the summer with #NicktoonsKaSummerDose – a content line-up of all new episodes, movies, host of fun activities and innovative engagements that will keep kids happy and engaged while they stay safe at home.
Summer-time fun has commenced on a high note with Nick welcoming the kids’ favourite prank gang Golmaal Jr. on the channel. The prank gang now entertains kids with all new episodes of their mischievous escapades every Monday to Friday at 12.30 PM with the message #NickPeSabGolmaalHai. The comic capers of the prank gang will be made the talk of the town through a high decibel multi-screen campaign- with TV spots on the franchise and cross promotions on lead GEC channels, on YouTube, gaming portals and on social media. Adding to the euphoria will be a one-of-a-kind partnership with Mad Over Donuts through a fun and delectable summer special box of donuts presented by the Golmaal Jr Prank Gang.
While the prank gang entertains and creates a laugh riot on Nick, summer celebrations get an unexpected twist with Pinaki and Happy – The Bhoot Bandhus on Sonic. The fun & entertaining family of ghosts will add to the entertainment quotient on Sonic through all new stories every Monday to Friday at 11:30am. The campaign promoting the fun buddies will be done taking a multiscreen approach that includes a TV campaign and promotions on digital mediums. The Bhoot Bandhus will be further brought to life on social mediums through engagements wherein kids will be seen taking the fun Bhoot Bandhus Tongue Twister challenge (#BBTT Challenge) along with a host of Innovative digital engagements to make sure kids are engaged in the comfort of their homes.
The mischievous Golmaal Gang, adorable Motu Patlu and magical Rudra will entertain kids through all new episodes on Nick. The super cool Pinaki & Happy – The Bhoot Bandhus, Shiva, Ninja Hatori and Zig and Sharko will amp up the fun with fresh stories on Sonic, giving kids a reason to celebrate. Additionally, all new episodes of Loud House on Nick HD+ and Peppa Pig on NickJr will drive up the entertainment decibel, making sure that kids have a fabulous time indoors.
There will also be movies galore as Rudra infuses magic into summer with his superhit movie The Land of No Where while Motu Patlu’s comic capers will entertain kids through the mini movie- The Secret Mission of Motu Patlu set to premiere on Nick in May. This apart, all the new episodes and movies of favourite toons will also be available to stream on our fun-learn kids entertainment app, Voot Kids.
“At Nickelodeon our focus is on keeping kids entertained in these challenging times. Summer is a special time for children, and we have created a very robust content pipeline of some fun and exciting stories to make sure that they have a great time and stay motivated amidst the current scenario. We are here to make kids happy and are sure that the vast and immersive stories of our Nicktoons will transport them into a world of imagination and fun, giving them a reason to celebrate while lifting up their spirits,” Viacom18 kids cluster content programming and strategy head Anu Sikka commented.
Summer started with World Creativity and Innovation Week that saw Nick Jr. along with Play Date encouraging kids to unleash their creativity indoors through a curated program of various activities such as music and movement, coding adventure, clay dough, mystery parties, chocolate making amongst others. There will be interesting virtual activations on special occasions like Mother’s Day and Yoga Day that will create many memorable and happy moments for kids and families. Each interactivity would be brought to life digitally by the adorable Nicktoons that will surely add a dash of cheer to each day.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
