Kids
Nick launches #NoStressExpress campaign for Childrens’ Day
Mumbai: Kids entertainment franchise Nickelodeon (Nick) is launching a fun and empowering campaign #NoStressExpress this Children’s Day to encourage kids gearing up for offline learning to express themselves freely as they step out after a hiatus of more than a year. Special Children’s Day programming initiatives are also planned for 13 and 14 November.
Nick, through its superstar Nicktoons ‘Chikoo & Bunty,’ ‘Happy & Pinaki,’ ‘Paw Patrol,’ and others, is urging children to candidly speak their hearts out in a 10-second video and upload it on nickindia.com, standing a chance to feature on the channel. Be it expressing their love for noodles, views on homework or their dislike for a vegetable, nothing is off-limits.
In addition to taking the stress-free ride through the ‘express-a-thon,’ children can also express their love for their favorite Nicktoons with 99Pancakes limited edition combos. The specially curated combos will be available on Zomato, Swiggy, dine-in orders, and takeaways. The campaign and its message will be further amplified by mommy networks and influencers. Supporting it will be fun mall activations and meet and greets with Nicktoons across the country, said the statement.
“At Nickelodeon, each of our initiatives has kids and their interests at its core. The last year-and-a-half had kids face social isolation as they were staying away from physical school and their friends,” said Viacom18 head of marketing for kids cluster Sonali Bhattacharya. “We believe they have a lot to say, and their views are very unique. Giving them a platform to express their views freely is what we aim to do with our Children’s Day campaign that will have kids express all that they feel without any filter.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
