Kids
Nickelodeon launches its Children’s Day campaign ‘#NickChildrensDayFUNda’
Mumbai: Nickelodeon has launched its Children’s Day campaign, “#NickChildrensDayFUNda,” that encourages kids to express their feelings and unique fun-da about life.
With this campaign, Nickelodeon reaffirms its dedication to kids by promising to always be a friend they can trust. Nourish has joined Nickelodeon as an associate sponsor for the campaign.
The campaign encouraging children to express themselves is brought to life by #NickelodeonChildrensDayFUNda, which was created with the nation’s most beloved Nicktoons, Chikoo, Bunty, Happy, and Pinaki.
To encourage kids to express their desires and ideas, Nickelodeon has also launched a special microsite. Nickelodeon will choose some of the best submissions and give them a voice by airing them on the channels on 14 and 15 November. With carefully curated games on the microsite, kids can interact with their favourite cartoons as well.
Speaking on celebrating kids at every step of the way, Viacom18 Kids TV Network marketing head Sonali Bhattacharya said, “At Nickelodeon, we have always encouraged kids to express themselves. It is with this belief that we engage with kids beyond screens and dial up the connection with our young audiences and their parents through meaningful campaigns and initiatives. Our Children’s Day campaign puts the power back in the hands of kids and encourages them to voice their fundamental wants and needs, however big or small. We wish kids all over the country a very happy Children’s Day and urge them to keep their free spirit intact!”
The campaign is being boosted through a variety of social and digital initiatives, influencer engagement, partnerships, mall engagements, and on-ground activities, in addition to the special promos featuring Chikoo, Bunty, Happy, and Pinaki that will air across the Nickelodeon franchise.
Nickelodeon has partnered with food companies like My Froyoland and Hangout Cakes & More to provide sweet treats for its young viewers. Through the food delivery services Zomato and Swiggy, children can order these special treats.
On 14 November, Nickelodeon will also host a special Nicktastic brunch in collaboration with the JW Marriott, Mumbai. This brunch is especially designed around the children’s favourite Nicktoons, with customizations ranging from the menu to the restaurant decor, and it concludes with a special meet-and-greet between Happy & Pinaki and the children at the hotel.
Nickelodeon has announced that its newest movie, Motu Patlu & The Terror of Giant Beasts, will have its television premiere on 13 November at 11:30 a.m., adding to the festivities.
The intensity of this action-packed movie, which is set in Furfuri Nagar and features Motu and Patlu battling the enormous beast, is sure to reach new heights. On 14 November, Nickelodeon also announced Nick Ka Fun-day, which will feature special episodes of Zig and Sharko, Motu Patlu, and Chikoo Aur Bunty and begin at 7:00 a.m. Motu Patlu film festival is additionally scheduled for 15-18 November at 4:30 p.m.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
